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Finding Success through Failure [A Dropshipping Success Story]

“If running a successful business from your laptop was easy, everyone would do it. Go out there and leave it all on the table”

How Kyle Brattan set off to success after a 4 year search.

Kyle Brattan is 23 years old and lives in New York, the city that never sleeps. He lives in an era where people are switching to online businesses rather than opening brick and mortar stores.

Since his teenage years, Kyle was determined to be independent. Kyle wanted to provide for himself and pay for his education. However, he did not stumble upon the right path until he turned 23 years old.

He experimented with many online business opportunities while he was still studying. When he was 19, he decided to become an entrepreneur even though he had no idea where this path would lead him. He tried out various business models but none of them got him what he wanted. Even if it earned him money, it was not of his interest. After 1 year of struggling with entrepreneurship and its complex models, he decided to leap on SEO.

“After that, I dabbled in SEO”

To his surprise, SEO was not as easy as it seems on the internet. You’d have to follow all the protocols, be an expert, have some experience, and work like a maniac before you can expect profit out of your hard work.

Even though he had tried 2 business models by now, Kyle was not giving it from the heart. Sure, both options seemed to have the lowest risks financially but none of them matched his true interests.

After a while, he switched to brokering wholesale deals and social media to small-scale businesses but according to him, ‘nothing ever quite stuck’.

Fortunately, Kyle had a buddy who motivated him to start his e-commerce journey in October 2019. It was his friend who got him on board, but he had been seeing thousands of dropshipping videos on YouTube, Facebook, and Instagram. He decided to give it a try. Who knew he would be finally on his way to success?

Kyle launched his first-ever e-commerce store in 2019 but he did not know how he was going to manage the store. The e-commerce business was new to him and he had limited knowledge about routine business practices, cash flow, or finances. It was like a baby learning to walk again.

Even though he made mistakes in the first year of e-commerce business, such as spending money on products and advertising without knowing e-commerce basics, this was the year where he learned a lot. Even though he managed to make a few sales, he was extremely disappointed as the return on investment was quite low, even for a start-up.

“Spending your hard-earned cash and not making money from it can be terrifying and soul-sucking”

At one point, he was too terrified and scared to continue dropshipping.

Kyle was not born with a silver spoon in his mouth. His financial resources were limited at the time and the money he earned from dropshipping was not sufficient to invest any more in his e-commerce store.

He decided to take a 6-month break from e-commerce for a change. With renewed motivation he would now strike out again to accomplish his dream of financial independence as an entrepreneurs

Soon enough, Kyle was able to find something in the industry that could help his e-commerce business thrive and prosper. The combination was a seeking the right education and the right tools. While he was enrolled in a dropshipping course, He decided to investigate different tools that can help him locate products to sell as well as manage his dropshipping business.

He Landed on Sell The Trend’s Dropshipping App. E-commerce platforms like Sell the Trend recognize the struggle of novice e-commerce shippers and integrate guiding opportunities and comprehensive training resources into their services for a better chance at success.

How Did Sell The Trend Help Kyle?

Soon after Kyle joined Sell The Trend he was able to find his very own Winning Product on the platform and started making consistent sales.

Sell The Trend made Kyle realize he doesn’t need to sell the products that people want. However, it was more about finding products that people need.

Most of the products listed on Sell The Trend were either problem-solvers or or connect on personal or emotional level with their audience. This was the turning point for Kyle.

“Don’t think that because you make a sale after $100 spend on ads, you’re doing stuff right. You are not.”

According to Kyle, “Sell the Trend is great because it quickly inputs product descriptions which can take a long time”.

All this can also be done manually, but as an entrepreneur, you must have more important things to do than worrying about product descriptions or product importing and order fulfillment.

Now, Kyle does not work hard but smart. With the right social media strategies and smart Facebook targeting, Sell The Trend has helped Kyle skyrocket his dropshipping career.

One of the wisest advices he must give to novice shippers is,

“Try and find products that people need, not want”

Many novice shippers make the same mistake as Kyle. Without knowing the basics, they jump into the e-commerce business and end up spending $200 to make one sale which is not sustainable.

Kyle flunked out on many online business models before landing on the one that changed his life forever. Today, his store has all the untapped winners he could ever need and he’s there competing among the best sellers in the business.

It took Kyle 4 years, lots of sleepless nights and Sell the Trend’s product research system to get where he is today.

He faces highs and lows, just like any other dropshipper, but knowledge of the winning products and trends has made him the expert entrepreneur that he is today.

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Winning Product Fridays Episode 69

 

 

Winning Product Fridays is back in your life! Promote this Automatic Bean Large Sprouter Machine to your audience today. Features 2 Layer Tray Design, Automatic Irrigation and Three Ring Water Storage. No soil required with Year Round Nutritious Growth. 360-degree sprinkler, to prevent uneven germination of beans and Easy to Operate. Your customers will love this! This Automatic Sprouter Machine is selling on over 12 Popular Stores, features a downloadable video and has USA Shipping Available. ? Add this winner today using our One-Click Push To Store feature!

Pro Tip: If you need additional help with running successful ads to this or other winning products check out our full Facebook Masterclass course here https://www.SellTheTrend.com/facebookcourse

Find More Winners in the Members Area

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Can One-product Shopify Store make you money?

Can One-product Shopify Store make you money?

Yes, a one-product Shopify store can be as profitable and lucrative as the ones with large product catalogs. It is easier to make money with a one-product dropshipping store because you give all the attention it deserves.

How to be successful at running a one-product Shopify store?

To run a successful one-product dropshipping store, you have got to sell the right product. If you sell only one product at your store, it is also known as a flagship store.

One-product Shopify store works best if you are selling products that require minimum to none delivery and manufacturing expenditures.

However, to make money with a single product, your branding and marketing strategies should be strong.

One-product dropshipping stores are somehow different from regular e-commerce websites. When it comes to a single product store, it is important that you put up excellent imagery and benefit-driven copy to turn conversions into sales.

All the call-to-actions should be placed smartly and efficiently to promote sales.

Best platform for a single-product store

Let’s say you have decided on the product and want to open a flagship store. What platform are you going to use?

There are several options that let you build a single store product store. However, we are going to talk about the best one – Shopify.

Shopify

It is one of the popular and streamlined e-commerce platforms that lets you open a single-store dropshipping store with exceptional customer support. It gives you a fully hosted website engine and makes it easy to set up a store if you are a beginner. It delivers you all the necessary features and functions for your business growth.

  • Advantages of one-product Shopify store

Shopify gives you a wide range of extensions, exclusively for one-product dropshipping stores. These extensions and features to boost sales and to make money. Other than that, it has glorious SEO features including reviews, tags, meta descriptions, etc.

Shopify is an engine where you can find thousands of themes to match the nature of your product or store. The templates are easy to optimize and use various conversion-boosting tools to increase sales.

A single-product Shopify store does not only generate revenue but also allows you to focus on the only thing that matters. If you are a beginner, we suggest you start with a single product and make your way up gradually.

Find $1000/Day trending products with Sell the Trend – an all-in-one Shopify dropshipping platform.

We also offer a 7-day free trial!

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Winning Product Fridays Episode 68

 

 

Winning Product Fridays Episode 68Winning Product Fridays is back in your life! Promote these Christmas Smart Decorations Custom LED Strip Lights to your audience today. Featuring Multicolor Light Effect to Create custom color changing light display. Smart Lights with Music Sync where app controlled lights are compatible with Amazon Alexa and Google Assistant. Custom Display and Group Feature with pre-loaded lighting effects or your customers draw their own light display designs. Best of all it’s a Fast and Easy Setup. These Festive Lights come in 2 different sizes, are selling on over 10 popular stores and feature a downloadable video. ? Add this winner today using our One-Click Push To Store feature!

Pro Tip: If you need additional help with running successful ads to this or other winning products check out our full Facebook Masterclass course here https://www.SellTheTrend.com/facebookcourse

Find More Winners in the Members Area

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How to start a Drop servicing business

Have you ever heard about the new business model, ‘drop servicing’ and asked yourself about it? Drop servicing is a great business model if you are not ready to go in the dropshipping business.

This is not an alternative to the dropshipping business. However, there are many similarities between the 2 business models. Unlike the dropshipping business, you do not have to sell physical products.

Let’s put the drop servicing vs. drop shipping debate aside and focus on the trendiest business model, that is, the drop servicing.

In the drop servicing business model, you do not sell products but the services. But you would only be providing the service. The other party you are working with does the service for your clients. Simply put, your main job in the drop servicing business is to market and promote the services and earn profit from every service sale you make.

If this business idea amazed you, keep moving forward as this guide is all about starting a drop servicing business in 2020.

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What is drop servicing business?

Drop servicing is a business model in which you find clients needing services. This model is also known as service arbitrage. You find clients through your website or social media networks but the clients do not know that you are outsourcing the services.

In the practical world, this business is similar to a contractor hiring a sub-contractor to build a house. Once these clients book you for the job or task, you place the exact order to someone having expertise in that area. The people whom you hire are also known as freelancers. You will find thousands of freelancers on freelance websites like Fiverr.

But how do you make a profit out of this business? For that, you have to know the price of the services provided by the freelancer. The difference between what you charged your consumer and what you paid to the freelancer is your profit.

What can you drop service in 2020?

Technically, you can drop service anything. But it is better not to drop service something you are not familiar with. Otherwise, you’d fail miserably.

For instance, you are selling SEO services. You would not deliver desirable results if you do not know how SEO works.

In the same way, you can hire content writers to do all the writing tasks that have been assigned to you. But you need to be the editor yourself. Hence, requiring command over content/blog writing.

What services you can sell in the drop servicing business?

Even though you can sell hundreds of services, based on your expertise and specialization, here are examples of some of the popular services:

  • Content writing
  • Blog writing
  • Ad writing
  • Video editing
  • Video animation
  • Video creation
  • Graphic arts
  • Logo designing
  • Social media management
  • Guest posts
  • Web building
  • Blog posts
  • Backlinking

The possibilities are endless when it comes to selling services. However, you have to study the demand for each service. But you won’t get data like this on the internet. The best way to know is to use Google Trends.

Look at the screenshot attached below. We searched for the term, ‘content writer’. We can see that this service is in demand since 2004.

How to start a Drop servicing business in 2020

How can you start the drop servicing business in 2020?

Get started with the list of services you can provide and also the list of freelance providers. The screenshot above shows the great demand for a freelance writer. You can also opt to sell this service at affordable market prices.

Start with one service and then make your way to other services in your list. This way, you won’t be overburdened by the number of orders.

After that, find a critical and serious freelance writer who can provide quality work. At first, you’d have to spend some bucks to test the freelancer’s writing quality.

Once you have found credible service providers to start your drop service business, you need a platform to reach to your clients. The ideal way to promote your services is to sell them at an online store or website like Fiverr.

It is better not to rely on social media networks to promote your services as very few people trust you if you do not have a website or a freelance account on one of the online service-selling websites.

How to start a drop service store in 2020?

When starting the drop service business, it is better to trust a platform where all the drop shippers are. Yes, you guess it right! Shopify. It is rated best in the e-commerce industry.

Opening a Shopify store for selling your services will get you the following:

  • Marketing tools
  • SEO
  • Email subscription
  • Exposure on social media
  • Social media integration
  • Payment processing system

Even if you were into the dropshipping business before, you can transform your dropshipping store into a drop servicing store by replacing the products with services. Shopify allows you to add prices, details and other information with the services.

Easy Shopify store comes with a ‘add to cart’ option so that your clients could order your services directly from their devices.

Another thing you need for your drop service business is a marketing strategy. Building the website and looking for service providers on social media networks are the first 2 steps to get started on the marketing factor.

Drop services- where to find them?

The best way to find gigs is to visit freelance marketplace websites. On these platforms, freelancers create profiles to be hired. You can also post the service you need here and the freelancers will bid or comment on their charges.

Here are some of the best freelance websites to get started as a drop servicer:

  • Freelance.com
  • Upwork
  • Fiverr
  • People Per Hour
  • Hubstaff Talent
  • ProBlogger

Before you hire a service provider, do not forget to check his profile, current ratings, feedback from the clients, impression, charges, and the number of tasks completed.

Be careful of some freelance websites as they do not have a payment system. It means that you won’t be getting a refund is someone does a bad job.

Ensure that you read all the policies, terms, and conditions before signing up the account. Freelance websites also charge the freelancer. For instance, Fiverr takes 20% of what the freelancer makes. For instance, if you happen to earn $100, you’d only get $80.

Despite this hideous rule, we recommend signing up on Fiverr as most of the freelance profiles are authentic and good-rated.

Pros

  • You do not need skills to sell a service as you outsource it
  • Recurring income
  • High sales if the service you sell is in demand
  • Start-up costs are very low

Cons

  • The freelance service providers might provide poor quality work or even fail to deliver the work on time

Summary

Drop servicing might be the next big thing after drop shipping, given we put aside the debate of drop servicing vs. drop shipping. It is easy to earn and it is easy to implement. You do not need skills or physical products, just some knowledge and you are good to start a business of your own.

Other than that, there’s no risk of losing money, only good reviews, and feedback whenever you get a job completed fairly.

 

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Sell The Trend Winning Products: 3 Products You Should Dropship Right Now

Sell The Trend Winning Products: 3 Products You Should Dropship Right Now

If you’re considering starting an online business in 2020, dropshipping is one of the most lucrative and growing business modules – even during the COVID19 pandemic.

However, more than 90% of dropshippers fail during the first month thinking that dropshipping business isn’t making them enough revenue. Why is that?

Note that every online business requires consistency. People who are making a fortune out of dropshipping worked their butt off during the first few months. It is not an overnight game-changer.

Whether you’re new to dropshipping or already have a Shopify dropshipping store up and running, you are probably here to find some AliExpress best sellers. If you succeed, a winning product listed at Sell The Trend can make you $1000/day.

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Best Seller AliExpress: 5 Products to Dropship

Following are the 5 Sell The Trend winning products you can dropship in 2020:

Home Face Deep Pore Cleansing

The Covid19 Pandemic has hit every one of us badly and no doubt the post-covid era will be somewhat different. We’ve stopped going to shopping malls, markets, and other crowded places. This gave a rise to home use beauty products.

This Face Cleaner Deep Pore Cleaning product was found just a month ago and it has already made $169k in sales (that we were able to track so far).

This is now the people’s choice – especially housewives, cosmetologists, stay-at-home moms, skin therapists, and beauty consultants.

Let’s see how this product is doing in a nutshell. Following is Sell The Trends detailed information chart of this deep pore face cleaner:

Sell The Trend Winning Products: 3 Products You Should Dropship Right Now

You see, the sales rose quite a bit in the second week of July. The total number of orders on this product is 8.5k. The product cost is $11.89 while the profit margin per sale is $8.20.

Sell The Trend Winning Products: 3 Products You Should Dropship Right NowNot sure about your targeted audience? Well, this is where Sell The Trend shines, this product is being sold at 6 different Shopify Stores and trending mostly in Russia.

The very first thing every dropshipper must do before finalizing a product is to analyze the competitor strategies.

Find answers to the following questions before you finalize a product for your Shopify dropshipping store:

  • How old is the competitor’s store?
  • How many sales the competitor is making per day?
  • Are there too many Shopify stores ranked on Google for this product?

Answering these questions will give you a clear insight if you can compete for this product to drop ship on your store.

Now the question is, who should you target for this product?

Scroll down through the Sell The Trend AliExpress product analysis page and you’ll see a detailed Facebook targeting page. Have a look:

Sell The Trend Winning Products: 3 Products You Should Dropship Right Now

Let’s see the trend of deep pore cleaning on YouTube.

Sell The Trend Winning Products: 3 Products You Should Dropship Right Now

Though Sell The Trend listed this product a month ago, people were still interested in deep pore cleaning way before than that. So, if you’re worried the if this product will make you money after a few months, it will!

Similarly, it has proved to be an ever-green beauty product on other social media platforms.

Sell The Trend Winning Products: 3 Products You Should Dropship Right Now

It is a jackpot for Dropshippers who are looking to create a Shopify Dropshipping store in the beauty or skincare niche.

Personal Pocket Bag

Certainly, the best product for students, young entrepreneurs, and business owners too. No wonder why this personal pocket bag nearly 1000 orders within the past few weeks. Though Sell The Trend discovered this product like 8 months ago, it started making sales at the start of June. Similarly, you can find hot products that are not yet trending but has the potential to make thousands of sales in the upcoming weeks.

Embed video here please

https://cdn.shopify.com/s/files/1/0278/4391/9939/products/product-image-787899633.jpg

This personal pocket bag is for everyone keeping a lot of personal accessories with them. It can also be used during trips and outdoor adventures.

Let’s have a look at the real trends chart.

Sell The Trend Winning Products: 3 Products You Should Dropship Right Now

From April to June 2020, this personal pocket bag only made a handy of sales. The sales started coming in the later half of June. Up until now, it has 746 sales and still increasing. We expect this product to surpass 5000 orders within a few months.

The product cost is $3.02 while the profit margin in $23.35. Dropshippers are making a fortune selling this bag with social media marketing.

Sell The Trend Winning Products: 3 Products You Should Dropship Right NowNow let’s have a look at the top stores that are selling this personal pocket bag. Also, the country that it is trending. To get the best out of this information, we recommend spying your competitor stores now and then. How many sales are they getting, is there any change in their pricing, or the web copy.

Also, we see that this product is trending in Russia. Never forget to devise your marketing strategies per Russian standards.

Now the question arises, who are your targeted people? Are thy travelers, school goers, office people, or any kind of commuters?

This is where Sell The Trend shines – again!

We scroll down the product page and here we have different menus to narrow down Facebook targeting i.e. Quick Start, interests, Brands, Websites & Pages, Magazines, and Societies.

Sell The Trend Winning Products: 3 Products You Should Dropship Right Now

We see several keywords you can use to target your potential customers on Facebook.

Sell The Trend also allows you to find the product on YouTube. It will further verify the product’s potential – letting you know if it’s worth working on the Personal Pocket Bag.

Sell The Trend Winning Products: 3 Products You Should Dropship Right Now

The top results against the keyword “Personal Pocket Bag” have views up to 69k and they’re constantly increasing. If you’re concerned that if a particular product has enough potential to make sales after a few weeks or months, this will probably help you decide.

Let’s hunt the product on Facebook and see what we get. Simply click on the “Find on Facebook” button on Sell The Trend’s product page. Here are the results:

Sell The Trend Winning Products: 3 Products You Should Dropship Right Now

Considering the engagement on these posts too, we can say that this product has enough potential to create even a one-product-Shopify-store and make thousands of dollars.

Again, it’s not all about the product research, make sure to optimize your Facebook Ads, do adequate competitor research, and keep implementing A/B testing plans until you find the perfect marketing formula to sell. Nothing comes easy!

Electric Fish USB Bite for Cats

If you ever had a pet, you’d know that what we can do for our beloved pets. Be it a dog, cat, hamster, or even a bird, you will be always up to buy them good quality food, toys, and whatsoever. So, pet products or toys an evergreen Shopify dropshipping market.

Sell The Trend picked this Electric Fish USB Bite for cats a few weeks ago.

Embed video here please

https://cloud.video.taobao.com/play/u/3472990267/p/1/e/6/t/10301/262445283612.mp4

This cat toy was discovered in the first week of June and since then, it has over 2900 sales with an average profit margin on $27. The actual product’s cost is $2.99 while the majority of the stores are selling it for nearly $30.

Sell The Trend Winning Products: 3 Products You Should Dropship Right Now

Sell The Trend Winning Products: 3 Products You Should Dropship Right NowThe total sales of this electric cat toy are worth $87.3k. Think you can earn a few thousand bucks with this product in your store?

About the competitors, just like the rest of the products, we have a separate section analyze Shopify stores selling this product.

Fortunately, this product is only being sold at 2 major stores. Thus, there is little to no competition at all.

Sell The Trend also comes around products with huge potential but 50+ competitors. However, we recommend you choose a product with fewer Shopify sellers.

Use our search filters to find the right product that too in your niche.

Sell The Trend Winning Products: 3 Products You Should Dropship Right Now

As shown in the screenshot above, the same product has over 152k views on YouTube and the number is still increasing.

Sell The Trend Winning Products: 3 Products You Should Dropship Right Now

Similarly, we found Facebook posts about the same product with huge engagement.

The next part is creating an Ad campaign that compels the audience to click on the “Add to Cart” button. With so many engaging Facebook posts available, it is now way easier to know your audience.

If you’re still sure, take help from the following Facebook targeting keywords and launch your first Facebook ad right away.

Sell The Trend Winning Products: 3 Products You Should Dropship Right Now

Create Video Ads For Your Product

Alright, after you’ve selected a product for your Shopify store, the next step is to devise a unique marketing strategy and promote it. What are your plan about staying one step ahead of your competitors? Are you aiming for a good Ad copy? If so, there is nothing better than creating a compelling video ad for your targeted audience.

This is where Sell The Trend shines – again!

Sell The Trend offers great video ads creator specifically created for dropshippers. Thus, from product hunting to making video ads, it is an all-in-one dropshipping platform for your Shopify business.

Sell The Trend Winning Products: 3 Products You Should Dropship Right Now

As shown in the screenshot above, creating a video ad is as easy as filling a sign-up form at your favorite social media platform. There is no rocket science.

Some other tools by Sell The Trend that can help you sell more on your Shopify dropshipping store are:

Final Verdict

In a nutshell, selecting the right product for your dropshipping business is the first step towards making a valuable online asset. However, it doesn’t mean that dropshipping ends with product research.

People making money with dropshipping worked their butt off before they started making a handsome revenue. It’s not an overnight game-changer. Thus, from product research to creating a Shopify store to product marketing, everything is crucial to dropshipping business.

Keep following to learn more.

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How to Make Your First Sale Online Dropshipping

How to Make Your First Sale Online Dropshipping

Making your first sale online in your dropshipping business can be hard, but once you do it, there’s nothing that can stop you from scaling your business.

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But before you start advertising your products online, there are some things you should consider:

1. Learn Why People Buy

Before doing any marketing at all, you need to first learn how to sell. These are some techniques you should master:

Urgency and scarcity: people are more likely to buy if they think they are going to miss out on a great deal. When you offer a discount, for example, make sure it’s only for a limited time and that you end it at the time you said it was going to finish.

Focus on what people want: don’t sell products that you like, but instead do your research to see what products people are looking for.

Connect with them emotionally: when people buy a product, they do it based on emotional needs or wants. Then, they try to justify it logically.

Make sure you have product reviews: people always want to know about other people’s experiences when buying and using your product, so make sure you have reviews in your shop.

Build your trust: there are a lot of scammers online, so make sure your shop can be seen as trustworthy. An “About Us” page, your company information in the footer, or reviews about your shop on sites like Trustpilot should help you with this.

Great quality: always try to differentiate yourself. Don’t just sell anything, but something that has great quality. You can order one product from the company you will use to make sure the quality is good.

2. Create great ads

When creating an ad, just adding a picture of the product won’t work. You might make some sales, but if you want to increase your sales, you should put in some effort when creating the ads.

That doesn’t mean you have to learn design or hire a designer. Canva can help you a lot with this task and it’s free!

Although Canva offers premium accounts, the free account gives you access to more than 8000 templates, more than 100 design types, and thousands of free photos and graphics that you can use to create astonishing ads for Instagram posts, Instagram stories, or Facebook in minutes.
Not only you can use it for ads, but you can use it as well to create YouTube thumbnails for your videos if you have created a channel (if not, you should!).

3. Know your audience

Spend some time thinking about who your potential customer is. This is sometimes easier said than done, but you should be committed to knowing in the long run who your customers are. Sometimes it’s obvious: you wouldn’t sell an anorak to someone who lives on a tropical island, but other times is a bit harder to figure out.

If you are struggling to identify your potential audience, start by making some assumptions. Think about the age range, gender, and interests your audience might have. Then create some test ads for this. Ideally, you should try creating an A/B testing so you run two ads or more at the same time and can compare the engagement with your ads.

An alternative could be creating a survey and promoting it on social media and ads. You can use Google Surveys or SurveyMonkey to do this.

4. Don’t do what everyone else is doing

Let’s say you are following Alex Becker and you have seen his video about the Wolf Mug. Don’t just go and sell exactly that, because chances are that thousands of people are doing the same thing.

Instead, try to always think outside of the box. Do what others are not doing, try new platforms to advertise, find creative ways of advertising.

Start advertising your products

It’s very important that before you use any of these techniques, you first add the Facebook pixel to your online shop. That way, you’ll start collecting data from visitors which you’ll be able to reuse afterwards for your ads.

These are some tips you can use to get your first sale:

  1. Influencer marketing

Influencer marketing is probably the easiest and most effective way to get your first sale and start adding data to your Facebook pixel.
An influencer is a person who creates content on social media and has a large following. These followers tend to purchase clothes or products that the influencer shows in his/her pictures.

One of the best platforms for this type of marketing is Instagram. Normally, an influencer will either just post a picture of your product and a link to your product in their profile and then remove it after 24 hours, or create a story with a “swipe up” link directly to the page where they can buy your product.

Of course, Instagram is not the only place where you can do this. You can contact Youtubers as well to wear or show your product and add a link to the description. However, this might be a bit more expensive as the link to your product will stay in the content and won’t be removed.

If you decide to pay an influencer on Instagram, be very careful about something though. Many people use bots to increase their followers. These bots will automatically follow and then unfollow people, write comments in related publications, etc. They will gain followers in their accounts, but these followers won’t engage much with the content that the influencer publishes.

When deciding which influencer to pay, the most important parameter you should be looking at is engagement. Engagement is how much a follower interacts with an influencer publication.

But how do you know how much engagement an Instagram user has?

These are some ways to do it:

  • First, go through their posts and check how many likes they get.
  • Check who has liked the publication. If most of them don’t seem real, that’s a bad signal. Probably the account owner is buying likes.
    If most of them look like real people, that’s a good signal.
  • If they get a lot of likes in their publications but no comments at all, that’s not good.
  • Check how many comments each publication gets and especially if they are created by humans, not bots.
    How do you distinguish them? Bots normally add comments with just emoticons or very short comments. And if you doubt whether or not it is a genuine comment, go to the user profile. If the user follows thousands of accounts, the comment was likely generated by a bot.

The best tool to use to see if an influencer is using a bot to gain followers is Social Blade. When you look for a specific Instagram account, you’ll be able to see how many followers they gain or lose per day.
If you see a spike in following gain followed by many days losing followers, that’s probably because they bought followers. Generally, you want to work with someone that not only creates good content but also grows his/her audience slowly but steadily.

2. Facebook & Instagram ads

Instagram was acquired by Facebook and the ads for both platforms are created from the Facebook Ads interface.

First of all, before starting to create ads, make sure you have added the Facebook pixel to your site. And that you also have collected some data by making sales using influencer marketing.

Facebook & Instagram ads are a bit complex and have a lot of moving parts. They can be costly as well as there is a lot of competition on this platform. So you should have these things in mind:

  • A click in your ad can be as costly as 1$, so think about acquiring customers for the long term, not just one sale. Otherwise, you won’t make a profit.
  • As you have to try to sell more than once to the same client, you have to make sure you have products that can be bought multiple times or if not, that you have other products that can be sold to the same client in the future.
  • The best way to sell more products to an existing client is to use email marketing. Make sure you collect emails when selling for the first time to a client.

Generally, you want to start offering a low entry product and then upsell them your most expensive products.

If you try selling your most expensive products initially, you will have a hard time selling. You might make some sales, but most people that see your ad won’t buy because they don’t know you nor your brand yet.

These are two strategies you can use to get started:

  • Free plus shipping: you won’t probably make a profit this way or even lose money, but this is an effective way to get new clients.
  • Offer a good discount: people are more likely to buy if they get a good discount on their first purchase in your shop. Make sure you mention that it’s for a limited time, so people feel the urgency to use it.

After making this initial sale, where you won’t be making much profit if any, you will have captured their emails, and using newsletters you can email them sometimes offering more expensive products. Make sure you don’t email them a lot, otherwise they will unsubscribe to your newsletter.

3. Advertise in less crowded platforms

Facebook and Instagram are now a bit saturated with ads and you will likely pay a high price per click. Consider testing other platforms where you can reach more potential buyers with less budget:

Twitter Ads: a social network with more than 320 million users, sending 500 million tweets per day. Although it doesn’t offer as many options as Facebook for targeting users, it’s pretty decent. You can target by age, gender, location, and interests. You can also target what people search for, which is something great that you can use to your advantage. If you show your product to people that are looking for it, your chances of making a sale increase drastically.

YouTube Ads: YouTube is one of the most used social networks on the Internet with almost 5 billion videos watched per day and 300 hours of video uploaded every minute.

To create an ad on YouTube though, you will have to create a video ad. There are some tools online to create them easily or you can hire someone to do it for you in sites like Fiverr or Peopleperhour.

Video marketing is considered to be more effective than text ads or image ads and it will also probably cost you less as there is less competition in this type of ad.

Try other platforms: The social networks mentioned earlier are all great for advertising, but that doesn’t mean that you shouldn’t try other options. The main advantage is that you can probably have less competition and keep your costs low.

Each platform is unique, so you should research the best way to target users. Some platforms that might be interesting to advertise on can be Pinterest, Snapchat, or TikTok.

4. Create content

If you create content about your product, not only it will position your shop better in search engines in the long term, but it will also help you build an audience. It will reduce your advertising costs and increase word of mouth recommendations.

It takes time to make a website grow organically using content, but it’s a winning strategy in the long run. Also, make sure you share the content you create on your social networks, so you can grow an audience that will follow you and buy your products.

In the short term, one thing you can do is combine paid ads and organic content. You can write articles or make a video using your product, adding a link to buy the product, and then promote that using paid ads. This has the advantage that it makes the sale easier, as you are showing them the value of your product and what it does or how it works. The people who see this type of ad are also more likely to share your content with their network, as it offers value and knowledge.

Making the first sale on e-commerce is not an easy endeavour, but after that, it gets easier. Sometimes you have to try multiple products to find just one that sells, so make sure you give it some time and patience as businesses take time to make a profit.

Following the advice in this article will increase your chances of having a successful online shop.

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Winning Product Fridays Episode 67

 

 

Winning Product Fridays Episode 67Winning Product Fridays is back in your life! Promote this Mold Round Shape Adjustable Cake Slicer Cutter to your audience today. Made of stainless steel material, making it anti-rust and durable. Convenient adjustable ring, making it easy to use and Reusable, thus making it a perfect kitchen must have! Your customers will love this. ? This unique and sturdy layered  slicer is selling on over 4 popular stores and can be found in our Nexus Hot Products. ? Add this winner today using our One-Click Push To Store feature!

Pro Tip: If you need additional help with running successful ads to this or other winning products check out our full Facebook Masterclass course here https://www.SellTheTrend.com/facebookcourse

Find More Winners in the Members Area

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AliExpress Best Products: Our Top 10 Picks

AliExpress Best Products: Our Top 10 Picks

When it comes to business ideas, the sky’s the limit. But it does not mean every business idea is lucrative. Sometimes, a business with no inventory can earn you a fortune. One example of such a business is dropshipping.

If you are a novice drop shipper, coming up with winning dropshipping products is your first step into entrepreneurship. It is a critical step where most of the aspiring dropshippers give up or trip up.

A lot of people dream about being their own boss- starting a business from the comfort of their homes. In an era where technology is leading, it is best to make money online. Shopify dropshipping is the easiest way to establish a strong business in your favorite niche.

Thinking of dropship ideas is not difficult. In fact, all you have to do is dropship the AliExpress best products for your Shopify store and earn huge profit margins. However, finding a winning product for Shopify dropshipping can be overwhelming. It must have high-profit margins and low competition. The great demand for the product is directly proportional to you earning a great profit.

If you are a novice dropshipper and looking to start on the right track, we have done the market analysis and research for you. The valuable information we are about to give you can help you drop ship AliExpress best products for your Shopify store.

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Best AliExpress Products to Dropship in 2020

Here are the 10 winning products to dropship from AliExpress:

Fitness Trackers

AliExpress Best Products: Our Top 10 Picks

Fitness trackers became popular when some leading brands launched it as a magic watch to keep track of your health. These are smart devices that you wear on your wrist to measure the calories burnt, heart rate, blood pressure, elevation gained and distance traveled.

They are hugely popular among athletes, teenagers, amateurs, and professional people. Google estimates that the highest sales of fitness trackers occurred in 2017, during the Christmas days but they are still in demand as the number of health-conscious people are increasing with health conditions on the rise.

The global revenue generated from fitness trackers is expected to grow to $3.3 billion by the end of 2022. This insight suggests that demand for fitness trackers will continue to grow in the coming years.

Smart Watches 

AliExpress Best Products: Our Top 10 Picks

Like fitness trackers, smartwatches are beginning to find their stride. Smartwatches are mostly strapped around the wrists by tech-savvy people who want to conquer the world by a touch on the screen.

The rise of wearable and portable technology is the reason why many dropshippers find smartwatches a good item to add in their Shopify stores.

The sales of smartwatches are expected to increase by 20%, (estimated $29 billion) in the next 5 years.

If you are a novice dropshipper who has an electronics-related Shopify store, smartwatch might be a good option to add.

Bluetooth Speaker

AliExpress Best Products: Our Top 10 Picks

Since Bluetooth speakers have become portable and compact, many brands are launching their own to attract music lovers. As a dropshipper, you might think of it as a product with a lot of competition and you are right. The Bluetooth speaker market is saturated by still, there are opportunities through which you can earn a huge profit margin.

A recent study suggested a significant increase in the annual demand for Bluetooth speakers between the years 2017 and 2021.

Wooden watches 

If you’re looking for a profitable women accessory item among AliExpress best products, wooden watches are worth adding to your Shopify store. They have become very popular on AliExpress in the last 5 years.

A wooden watch is an eco-friendly and non-toxic product that every naturalist loves to shop. The market for wooden watches is expected to grow by 8% in the year 2021.

With a powerful marketing strategy, you’d be able to earn a huge profit from wooden watches.

Teeth Whitening Kits

The rise of personal care products has proved profitable for dropshippers dealing with personal hygiene and care products. Since the year 2015, many people seem to be interested in teeth whitening kits.

Everyone around you has teeth. So, these kits will have a steady demand for sure. Consumer reports predict that the teeth whitening products market will grow to $7.4 billion in the year 2024.

Muslin Blankets

You must have seen cute swaddle blankets while scrolling through AliExpress. Muslin is a breathable and lightweight fabric. If you have a Shopify store that sells baby items, this would be a star product for sure.

However, many dropshippers are selling muslin blankets. One way to stand out is to add a variety of styles, patterns and sizes of those muslin blankets. As long as there are babies in the world, muslin blankets will have a steady demand.

USB charging dock

USB charging docks allow your buyers to charge multiple devices via one charging port. Thus, the main reason for its high demand. They have become a necessary or must-have accessory to charge smartphones, tablets, smartwatches and fitness trackers at once.

The market for USB charging docks is expected to rise and reach a total of $37.89 billion in the year 2025. USB charging dock could be a winning and profitable product to add to your Shopify store.

Resistance bands 

Resistance bands have gained popularity and have become one of the top workout tools for Instagram fitness freaks. Adding a resistance band to your health and fitness Shopify store is a great idea if you have health enthusiasts as loyal customers.

They can be used for whole-body workouts. They are cheap, lightweight and easy to ship. The resistance bands market is expected to grow in 2022 by 11.99%.

Facial masks

The new emerging trends show that facial masks have been one of the most popular beauty products in the market. Stay ahead of the market curve and add whitening and purifying facial masks to your Shopify store for huge profits.

A quick search on Instagram with the hashtag of the facial mask shows that millions of people are experimenting with different facial masks. The different formulas of clay, caffeine, 24 K gold and coffee masks are widely available and loved by beauty influencers. Beauty bloggers are constantly fueling the trend of facial masks.

Soon, the facial mask would be an essential skincare product in women’s beauty regimes. If you are operating a beauty and skincare Shopify store, adding this would definitely skyrocket your sales.

Sports Bra

According to The Times, Sports Bra is the new t-shirt for models, teenagers, and athletes. A sports bra is a popular choice among celebrities like Bella Hadid, Gigi Hadid, Selena Gomez and the Kardashians. They have been promoting sports bras for a long time now. Many athletes call it a fast fashion item.

They are no longer used for workouts and gyms. Women have adapted them to their multi-dimensional lifestyles.

Sports bras are giving the lingerie market a tough time. If you are looking for a winning AliExpress product to add to your undergarments/clothing/fashion store, a sports bra is a profitable item that all of your female customers will fall in love with.

The takeaway

There you have it- The 10 AliExpress best products to kickstart your dropshipping business. Adding winning products to your Shopify store is the first and foremost step to a successful e-commerce business. With a powerful marketing strategy, you’d be making huge sales in no time.

Feel free to avail the 7-day free trial of Sell The Trend – from where we found these dropshipping products with huge sales potential.

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Customize Product Options for Maximum Profit

In this video we are going to customize all the options we want to have available on our Shopify or Woocommerce store for an Aliexpress winning product before we push it to our store. We are gonna edit product variations and change option titles as well as prices to zero on the profit margins we want to achieve. All possible using the edit variants page on Sell The Trend.

We then use that information spy on the ads that these stores are running. Gain access to the our NEXUS research machine today and locate your own winning facebook ads for hot aliexpress dropshipping products.

 

 

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