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The Definitive Guide To Dropshipping On Facebook Marketplace

The Definitive Guide To Dropshipping On Facebook Marketplace

Is it possible to facilitate dropshipping on the Facebook marketplace? Does the marketplace platform give a boost to your dropshipping business? Only a few have studied the case of using Facebook marketplace to dropship.

As of 2021, there are 2.80 billion monthly active users on Facebook. Certainly, it looks like a promising yet growing platform for e-commerce activists- we can’t fathom to imagine the size of the audience that the e-commerce activists will be able to reach through the Facebook marketplace.

We could not ignore that many people need information on the business opportunities provided by the largest social media network.


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Can you do dropshipping on Facebook Marketplace?

The Definitive Guide To Dropshipping On Facebook Marketplace Before we begin with the topic everybody is looking for nowadays, it is important to determine how this platform is helping thousands of dropshippers.

Perhaps, it is a lucrative idea to open a dedicated social media e-commerce store to attract millions of users. But why not use this opportunity to turn them into actual and loyal customers? Why not convince all of them to purchase your products?

Unfortunately, the process of selling and buying on Facebook is not easy as it seems. On a global scale, services such as Facebook Marketplace are only available in 50 countries. The Facebook sell and buy groups are great to determine the right products and purchase them straight away. However, Facebook restricts it. At first, the Facebook marketplace restricted dropshippers to deal with local customers only. But now the rules have changed.

But still, it is a wise choice to choose a convenient technical platform if you are launching a dropshipping store. Other platforms make communication, accepting payments, and showcasing products easy.

But that does not mean dropshipping on Facebook Marketplace is a bad idea. It is a brilliant choice and many around us are also enthusiastic about the network’s promoting opportunities.

We will keep all the disadvantages aside and guide you on how to dropship on Facebook.

How does the Facebook marketplace work?

The Definitive Guide To Dropshipping On Facebook Marketplace

Many individuals experience various concerns about using the biggest social media network for dropshipping. Dropshipping on the Facebook marketplace is one of the simplest ways to make passive income.

You only need to get through three substantial steps:

  • Find popular-selling goods on Walmart, Amazon, eBay, etc.
  • List all of those items for sales on the Facebook marketplace
  • If you close a sale, buy it from the website you have picked the product from and deliver it to your customer

You can access Facebook Marketplace as long as you have an active account. It means that it is completely free. At first, you could only sell your items locally (within the local community). However, Facebook Marketplace has evolved greatly. Now the customers can pay you directly (using payment options on Marketplace) and you can ship the items across the globe.

How to dropship on Facebook Marketplace?

Here are simple steps to dropshipping on Facebook Marketplace:

Create listings

While getting started with dropshipping on Facebook Marketplace, you have to create listings. Head over to the marketplace platform. You will see a dashboard on the extreme left. Search thoroughly and you will find ‘create a listing’.

Upload product photos

The platform will ask for photos. You can download the product images from Amazon, eBay, or Walmart along with their pros, attributes, cons, specifications, and features. If there’s no download option, you can go for screenshots. However, the quality of the pictures will be compromised.

Add product description

Next, Facebook will ask for a product description. If you do not plan to create descriptions, just copy them from Amazon (or any other website you have sourced the picture from) and paste them in the description box.

Complete other formalities

If you do not want your customers to search for the brand, you can tag ‘branded’ and complete other formalities like:

  • Choosing the right category
  • Selecting the right condition

You can copy and paste anything except the price. You can’t sell it for the price mentioned on Amazon. You would have to increase the price to cover your profit plus the 5% Facebook Marketplace fee.

Tag the product

Tagging the product allows you to name it besides helping you analyze the products’ performance.

Select the item location

Select the location from where the parcel will ship. For instance, if you have ordered the product from Amazon UK, you would have to use a UK zip code.

Choose the availability of the product

List all the products ‘in stock’ so you can continue selling the items to potential buyers. If you do not select ‘in stock’, the product will mention ‘out of stock’ after one sell. It is better to keep the default option, ‘in stock’ rather than revising it manually.

Sell the item

Once the item sells, you can buy it from Amazon and ship it to your customer. Use your address for billing and your customer’s address for shipping.

Can you dropship on Facebook Marketplace with multiple suppliers?

Yes, you can dropship on Marketplace with multiple online retailers. However, we recommend using Amazon as it offers an extensive range of products at competitive prices. It will allow you to make a hefty profit from your dropshipping sales. Use Amazon prime and you will be reputed for fast deliveries!

How to dropship on Facebook? – Increase your dropship sales by using Facebook groups

We are going to talk about how you can boost your Facebook marketplace dropshipping sales.

The preparation

First of all, you have to download accurate and clear multimedia files. All of your products’ videos, photos, and checklists are included. If you are starting new, you would easily find them on your supplier’s item page. You can check out the review section to source original photos.

Accumulate all the details about the products you are starting with, including their cons, pros, features, specifications, and attributes in a separate file.

Go to your dropshipping store and create a new product page. However, it is only possible if you have an eBay marketplace or a website store. The other option is to create a Facebook store using your fan page. This method will work even if you don’t have a current dropshipping store.

Write appealing marketing messages and curate quality content to persuade your potential buyers. Moreover, we recommend joining buy and sell Facebook groups. You will find all the ideal customers there, especially if you are relying on a free or organic marketing strategy.

Join Facebook Business in case you invest in a marketing strategy. The Facebook Business will help you use advanced features, such as audience insights, professional ads manager, pages, and quick management of multiple stores.

Tips to amp up the preparation method 

  • Join competitor groups and observe how people react to other products
  • Add individuals from various classes of your competitors
  • Join the group using your fan page as well as your profile account
  • Use multiple accounts to keep at bay from violating rules on Facebook

Create a Facebook fan page

Create a fan page for your dropshipping store and complete the process by posting primary content. You can create mixed content, including neutral (entertaining) and commercial (product ads) posts. You would be able to add any kind of product picture on your fan page. But do not forget to add call-to-action in the captions.

Use popular hashtags (relevant to your niche) to accelerate your reach within the local community.

All the products that are to be added to the fan page should contain a few call-to-actions (tag a friend, like, share, comment), a merchandise picture, a link to your store’s product page, and a note talking about shipment.

Join all the related buy and sell Facebook groups

You can find numerous buy and sell Facebook groups related to your niche (products). Target the biggest Facebook groups with considerable active subscribers. We will find our target audience there.

Social media networks, especially Facebook are a densely populated meeting place for potential buyers. However, the group-joining process will take time as some admins approve the request after 2-3 days.

Share your content

If you are approved in any of the groups, you can start by sharing posts from your fan page. The sharing process is quite easy and does not require prior knowledge.

Just select a post from your fan page and click the share button. You will come across three ‘share’ options while clicking it. Choose the second ‘share’ option. Do not select the first option as it will only repost on your timeline, not in the group.

Select the ‘share in the group’ option and mention the name of the community. Facebook will automatically mention the desired groups. Click the post button and voila, you are done.

The direct method- New tune method

The direct approach entails promoting products directly to your targeted groups. You would be exchanging resources, product pictures, etc.

The price of the products will render explicitly from your posts and messages. Moreover, this method fixes a list of problems that dropshippers face in functionality and characteristics.

All you have to do is upload multiple copies of your ad, including the products’ videos and images. Your ads should feature an unambiguous explanation. However, you can also post your store’s goals separately in some groups. But it is very essential to be active and respond by replying to the customers’ queries.

Tips for using the direct method 

  • Don’t spam the buy and sell Facebook groups
  • Maintain human activity on Facebook groups to avoid restrictions
  • Test various multimedia and communication methods in the group: use GIFs, videos, and images separately
  • Differentiate between the calls
  • Test each type of Facebook post: polling, stores, carousel pictures, etc.
  • Review all the dropshipping posts before uploading
  • Contact potential buyers privately
  • Offer vouchers, promotional goodies, and discount as a courtesy
  • Do not be salesy
  • Address the solutions that your products provide
  • Create urgency to encourage your prospective customer to respond to the marketing strategy
  • Do not exchange links, especially if the community rules do not approve

The indirect method

The indirect method prevents the dropshipper from pursuing potential buyers. The approach here is to let the customers come to you. The unique advantage of the indirect method is that it allows you to build a base target audience.

You would be enjoying traffic. Moreover, you would be building fans and an audience of your own. The indirect method works like a breeze if you want to deliver a new product.

Besides, the indirect method will help you build a potential dropshipping empire and scale up your customers and audience.

You can find some good information about facebook marketplace automation on autods.

Conclusion

Dropshipping using Facebook Marketplace is more than possible. However, we are only at the beginning stage. If you have been looking for a perfect side hustle, using Marketplace is profitable, exciting, and fun.

If you’re new to dropshipping on Facebook, Sell The Trend can help you reach to a wider Facebook audience easily. The Facebook targeting feature of Sell The Trend allow users to analyze audience interests and spy on competitor’s ad campaigns. So, you can always stay a step ahead of the competition.

Learn more about Sell The Trend here.

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Finding CJDropshipping Winning Products

In this video we will go through the new CJDropshipping Explorer inside Sell The Trend. This new page will show you winning products on CJDropshipping as well as show you the trend for these products so that you can add them to your shop at the right time.

CJDropshipping is a similar supplier to Aliexpress, but can provide faster shipping times from their USA, European and other warehouses around the world.

 

 

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Home » Page 51

Winning Product Fridays Episode 96

Winning Product Fridays is back in your life! Promote this Dog Sniffing Training Activity Feeding Mat and blanket to your audience today. Unique dog training mat that allows dogs to find snacks or small toys which are hidden. Release Stress Pet and Toy Blanket. Anti-skid, Large and Portable with non-slip bottom cloth. Can be folded into a bowl shape, Easy to Clean as main fabric of the aromatherapy pad is felt, which is environmentally friendly. This mutli function pad is selling on over 13 Popular stores, features a downloadable video and has USA shipping available. ? Add this winner today using our One-Click Push To Store feature! 

Pro Tip: If you need additional help with running successful ads to this or other winning products check out our full Facebook Masterclass course here https://www.SellTheTrend.com/facebookcourse

Find More Winners in the Members Area

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Home » Page 51

10 Facebook Ad Tips

10 Facebook Ad Tips

To run an effective Facebook ad campaign, you need to know the basic tips on Facebook Ads- What ads are best for you, constructing your Facebook ad account the right way, analytics, and targeting your audience.

Here are our 10 Facebook ad tips and everything you need to know all in one place!
⦁ Facebook Lead Ads
Facebook offers a range of ad types suited to various purposes- interactive experience with Canvas Ads, hero products with Carousel Ads, expand reach and recognition through Page Post Engagement Ads, create targeted content with Video Ads or keep it simple with GIF Ads. Here’s where you can find more about Facebook Ads and how to make them- https://en-gb.facebook.com/business/help/282701548912119?id=649869995454285.

The newest addition to the Facebook Ad campaign is the Lead Ads that supposedly rake in leads.

The ad type allows marketers and advertisers to collect information through a direct approach of forms without having a landing page and without leaving Facebook. Some advertisers found Lead Ads to be effective and cost-efficient, reducing cost-per-like (CPL) by almost four times the original expense, according to Facebook.

Similar to Canvas ads, Facebook Lead Ads are built only as a mobile-only solution. They were formed so advertisers could skip the cumbersome prospect of mobile landing pages. Lead Ads are great for gathering names, job titles, phone numbers, addresses, and demographics. These ads are cheap and effective and require little effort.
⦁ Reporting
Ad reporting lets users create, customize, export, share, and schedule reports for ad performance. The analysis is done based on certain parameters chosen by the advertisers.

Ad reporting is a great way to collect data that can be employed to manage and redirect ad campaigns and create detailed reports. There are also custom options to receive reports from scratch, using breakdowns, filters, sorting, and other advanced functions for a report tailored to your needs.

Some of the best ways to articulate Facebook ad campaigns is through reporting, especially the breakdown section. Questions like who constitutes your target audience, what age group has the strongest CPA, what ad type are converting, the outcome of your mobile placements, etc., can be answered in the breakdown section.
⦁ Lookalike Audiences
Lookalike Audiences is a powerful Facebook tool used to identify targeted audiences similar to the current customers or followers an account already has. It has proven to be significantly effective in grouping similar types of accounts for marketing purposes.

The audience can be narrowed down through email lists, segments of Facebook Pixel, or some conversion goals set up by business accounts. The social platform’s software matches those users with profiles that draw similarities in terms of demographics, interests, behavior, preferences, etc. In the end, Facebook uses this data to generate a list of a targeted audience to focus ad campaigns on.

A lookalike audience is a practice of leveraging information to create custom audiences that hold similarities in characteristics but represent a new segment of potential customers. These segments haven’t interacted with your brand just yet but are similar to account users who have.
⦁ Facebook Analytics
Facebook Analytics comprises useful features that help refine prospects and customers through the audience that interacts with your website, app, and Facebook profile.
Some of these tools within analytics include-
A mobile app, similar to Google Analytics, to track your Facebook ad campaign and effectiveness. This allows you to review metrics from paid social campaigns.
There are also auto-detected funnels that employ artificial intelligence to locate recurring paths users take within your site or app. More features include custom insights. Find more about metrics and Facebook business management tools.
⦁ Remarketing
You know how certain ads just seem to follow you. You added a pair of cute boots to your wishlist and forgot about it. It’s more than likely that you start seeing ads for that particular pair of boots on your social media pages. This is called remarketing.

Remarketing is an especially effective marketing strategy as it allows you to target users based on their actions they have taken on your website and social accounts. This gives the advantage of knowing how they interacted with your brand and their position in the marketing funnel.

The most widely used remarketing form on Facebook is Custom Audience.
⦁ Facebook’s Location Options
An overlooked benefit that is not used to its full potential is Facebook’s location targeting. Including location as a factor in your ad campaigns and using the targeting, the option makes sense and amps up the effectiveness of marketing.

Targeting based on location can narrow down potential customers to your business’s locality and region. You can find customers in your town or city or supply products to nearby regions. This cuts back on time wasted dealing with customers that live too far away.
⦁ Interact with your Audience
With a detailed analytics report, targeting options, and Facebook’s Pixels you know who your audience is. Most businesses forget to actually implement this knowledge while interacting with their followers and not just in the ad campaigns.

Use this information to create creative and audience-specific posts addressing their current needs and wants.
⦁ Facebook Pixel
A Facebook ad tip that you don’t want to miss is Facebook Pixel. Back in 2015, advertisers installed pixel codes to their websites to track conversion metrics. Every new landing page for a new promotion requires a new pixel code which is a cumbersome process and the complexity depends on the size of your ads.
This is where Facebook Pixel comes in. Pixel can be combined with lookalike audience practices. Adding layered targeting to lookalike audiences is an effective way to control the audience size. Learn more about Facebook Pixel at Facebook for Business.
⦁ Trial and Error with Multiple Creatives
It is always important to test several creatives and copy variants that will resonate best with your target audience. Facebook optimizes ad serving based on performance and conversion aims.

Even if you think a certain ad type is working for your e-commerce store, it is important to test out other creative products like the Carousel Ads that showcase multiple images in a single ad post. Be sure to measure the conversion rates to actually see whether the new ad type is turning profits or not. Testing multiple creatives boosts engagement too.
⦁ Breakout Campaigns by Placement
The different placements provided by Facebook perform in different manners. It is imperative to observe how they perform and where your spending’s are being directed.

Generally, when optimizing for clicks, most of your budget is directed to mobile or audience networks as it has the most effective CPC rate. However, when compared with other placements in terms of overall performance these placements don’t tend to do as well.

Breaking down campaigns by placement is the best way to allocate your resources to get the most out of your ad campaigns. This is especially true if your campaign is set to optimize for clicks.

We hope these Facebook Ad tips help you plan the best ad campaign for your dropshipping e-commerce retail.

Home » Page 51

Winning Product Fridays Episode 95

Winning Product Fridays Episode 95Winning Product Fridays is back in your life! Promote this Multifunctional Grooming Anti-Bite Portable Pet Cat Grooming Restraint Bag to your audience today. Breathable and Durable Washing Bath Shower Adjustable Net. Ideal for cat grooming cleanings, bath washing showers and nail trimming. Effectively prevents cats from scratching and biting while given a bath. Designed with drawstrings and zipper for easy access in and out and convenience. This handy pet bag is Selling on over 18 Popular Stores and Climbing fast! ?  Add this winner today using our One-Click Push To Store feature!

Pro Tip: If you need additional help with running successful ads to this or other winning products check out our full Facebook Masterclass course here https://www.SellTheTrend.com/facebookcourse

Find More Winners in the Members Area

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10 Successful Entrepreneur Tips

10 Successful Entrepreneur Tips

A successful entrepreneur needs to-
⦁ Have the Right Attitude
⦁ Challenge Themselves
⦁ Be Passionate about what they do
⦁ Face Setbacks Head-on
⦁ Network
⦁ Take Risks
⦁ Visualize Goals
⦁ Take Action
⦁ Work in the Right Direction and Be Patient
⦁ Understand the Business and the Customers

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It’s all in the Attitude

The first step of being successful is having a ‘go-get-’em’ attitude. Attitudes define personalities and influence the outlook a person holds. It dictates the actions of a person, which becomes exceptionally important when running a business.

Having grit and confidence makes all the difference in the world. Attitude is what overcomes fear and pushes you on when everyone tells you to give up. Without hard work, perseverance, and grit, you cannot achieve much in the business world.

Keep Challenging Yourself

Challenges push a person and help unlock the full potential. Presenting yourself with difficult tasks keeps entrepreneurs on their toes and nimble. They also help prepare business owners to face harder times.

Take learning to play the piano. At first, it can seem quite impossible. Getting the hang of all the notes and keys and pressing down notes at the same time using both hands can also be tricky. But after some time and a lot of practice, you will eventually be able to play Twinkle Twinkle and then progress to compositions like Fur Elise.

The same is the case of entrepreneurs. The more you challenge yourself, the better you get.

Be Passionate

Ever heard the advice to get into a profession you are passionate about? There’s a reason for that.

Businesses or careers, in general, tend to be demanding and require continuous commitment, most times lasting for a lifetime. Think of owning something you don’t like. You probably won’t give your hundred or work with your full capacity to achieve that goal. It won’t be challenging or rewarding rather result in a burden.

When you love what you do, your passion shines through in all the tasks. This is probably why most successful business owners are deeply passionate about what they do.

Dealing with Setbacks

Failure is inevitable, there is no escaping it. But the real skill is standing strong while facing adversity. Business is, well, a difficult business. There are no success stories without failing and facing setbacks.

The key is to get back up and stay confident in your decision-making. Reflecting on what decisions you made, what you could have done, investigating what went wrong can help determine your future steps and plan your goals.

Network, Network, Network

A lot of the corporate world runs on networking. The best thing you can do to build your enterprise from the group-up is networking.

Talk to customers, employees in your company, and your field, connecting with other industry professionals that possibly are related to your business, even working closely with your competition could eventually benefit your business.

Networking also helps in understanding your business niche better and the needs of your clients. You could gain opportunities to gain insight on new developments and leads in the market to better your operations.

Even connecting and interacting with your local and online community could do wonders in the growth and recognition of your business.

Take Risks

Humans, as an instinct, tend not to be involved in unnecessary risks. It comes out as a survival instinct which would be great if we were living in the wild world.

However, as cut-throat the business world is, it still isn’t the animal kingdom. To survive in the buying and selling arena it is imperative to take quantified risks at opportune times.

Successful business owners take risks. It’s in the job description.

That being said, being successful also means being smart. Taking unnecessary risks is just that, unnecessary. But smart, risk-taking businessmen know when to and how to take the appropriate chances. The key is learning how to identify what ventures are worth the risks.

Visualize Goals

Now, this advice most people, especially business owners, have heard several times. But, it’s hard to really understand what they mean by it. Visualizing your end goal does not mean closing your eyes and imagining a future.

What ‘visualizing goals’ actually refers to something more tangible and real with details.

Consider this, between ‘I want to own a successful business’ or ‘I want a successful business that focuses on presenting a specific type of clothing apparel’ the latter presents a clear and more achievable goal.

Take Action

The factor that distinguishes a successful leader from followers is action. Leaders know when to take action. They know to measure progress, how to proceed, and when to make a move.

They overcome fear to take risks and face consequences and most importantly take appropriate action in confidence. Talking delays results, a successful entrepreneur acts.

Know the Business, Know your Customers

One of the most common reasons a business tends to fail is that they don’t study their consumer base as well as they should. Entrepreneurship is all about understanding the business and understanding the people who are going to purchase a product or service.

Before figuring out the logistics, raising capital, and investing your personal wealth you need to know if your product is going to sell. You need to know who your customers are going to be, what they want, what they prefer, what their needs are.

Moreover, try to think outside the box. Business ideas that worked well a few years ago do not have the same response from their targeted audience in 2021. On top of that, the COVID-19 crisis has changed the way consumers want to interact with businesses.

The e-commerce market rose to great extent in 2021. So, if you want to sell online, now is the best time to start your online business. And with dropshipping platforms like Sell The Trend, you can automate your order fulfillment, get rid of inventory management, create ad copies that convert and determine the right auudience to sell.

Work and be Patient

Business is hard, that is something that is not going to change. The only thing you can do is put your head down and keep working towards your goal. It is natural to take risks and fail along the way. But some risks and a lot of hard work eventually have a way of playing themselves out.

Rome wasn’t built in a day, and overnight successes are never made overnight. They are created over years and years of hard work, tears, sweat, and blood of working non-stop.

Home » Page 51

Winning Product Fridays Episode 94

Winning Product Fridays Episode 94Winning Product Fridays is back in your life! Promote this handcrafted collapsible wine table to your audience today. Designed to hold bottle of wine, two glasses and a plate of favorite wine pairing. Features Baltic birch plywood table which folds flat and locks in both positions. Fiber rod pushes into the ground effortlessly, works well in grass, dirt and sand.  Two convenient handles for easy carry. Perfect for outdoor wine festivals, family picnics, camping, beach or just a quiet evening in the backyard! Must have for all wine lovers! This Portable Wine Table is Selling on over 5 Popular Stores and features downloadable video. ? Add this winner today using our One-Click Push To Store feature! 

Pro Tip: If you need additional help with running successful ads to this or other winning products check out our full Facebook Masterclass course here https://www.SellTheTrend.com/facebookcourse

Find More Winners in the Members Area

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How to Overcome these 5 Problems with Dropshipping?

How to Overcome these 5 Problems with Dropshipping?

Problem Number 1: Out of Stock Items

The number one problem when dropshipping is running out of popular items. This poses a risk to the customer experience and directly affects re-visits, sales, and the overall company image, which determines traffic and popularity.

When a customer orders and finds out the item they have been looking for becomes unavailable, that impacts business and creates a negative impression of your dropshipping venture. Even though you don’t have control over the supply-demand besides pre-ordering items and dealing with vendors, customers will place the blame on your website as the seller as you are the only one they see.

The most realistic way to deal with running out of stock is to partner with multiple suppliers and allow overlap for popular items. So, when supplier X runs out of certain items, you can rely on supplier Y for the availability of the goods.

In this way, the chances of items that sell more running out of stock reduces. An alternative would be to arrange for a substitute product once the original runs out.

In situations where products cannot be delivered the best way to handle clients is to personally inform them, preferably via calls, about the bad news regarding their orders. Try sourcing the products from another supplier at a later date or offer a substitute that can be made available. Suggest alternatives or direct to another place where they can find said item. Remember to be polite and understanding at all times.

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Problem Number 2: Delays with Order Processing and Customer Dissatisfaction

Order mishandlings, delivery delays, dissatisfied customers, and damage to products are common issues when it comes to any e-commerce website. When dropshipping, you are bound to face this challenge sooner rather than later.

Imagine this. You receive an order on your website. The next thing you do is place the order with the supplier and wait for it to be processed and confirm the order to the customer and inform them of the shipping and tracking. But, the order confirmation never arrives.

Or the order confirmation arrives, and it’s out for delivery but the delivery company makes a delay in shipping. Another scenario would be the product receiving some defects in transportation.

The best way to handle not receiving order confirmation and shipping delays are by contacting the supplier after not receiving a response 24 hours after placing the order. In the case of a courier company, question about the hold-up.
Enquire when the earliest possible date of shipping can be. Being efficient in dropshipping is important as the customer could contact you for more information. It is imperative to keep clear and direct communication to build trust and loyal customers.

If the product is defective, offer exchanges or money backs if the customers demand it. It is important to maintain cordial relations even with a dissatisfied customer. As a business owner, you should apologize for the inconvenience caused to the customer. Asking for feedback is also recommended to improve your business operations.

Problem Number 3: Low-Profit Margin

Unlike physical stores and wholesalers that sell their products in bulk, the drop-ship supplier sells single units whenever an order is placed. Comparatively, the number of orders and so the amount of products actually sold is less. This ultimately means lower sales and lesser profits.

To top that, the operational costs and time and effort required per order is more for a single unit when compared to bulk orders is significantly higher. This ultimately means that drop shippers have to ask for a higher selling price to justify all the costs. Additional fees for labor, packing, transporting, and logistics are not uncommon.

The profit margins for online dropshipping stores become quite bleak, barely 15-20% of the total operational costs. A few ways to bargain that low-profit margin is by demanding a higher price on products, compensating with volume, and talking to the suppliers.

When increasing the selling price it is key to calculate how much more you can charge. While ‘the lowest prices win’ motto isn’t always the right course asking for too much won’t make sales either.

The alternative is to compensate for the lower margins by selling a higher volume of goods. Lastly, negotiating a better deal with your suppliers to get a deeper discount on goods can appreciably boost profits.

Problem Number 4: Little Branding Opportunity

Perhaps the biggest disadvantage an online drop-ship supplier faces is the lack of branding opportunity. With a drop-ship store, you do not control the merchandise. The packaging, labeling, boxing, etc are dealt with by the sellers. This makes personalization and branding difficult for drop shippers.

The purpose of branding is to get customers to recognize the company and brand name. To make up for the loss in opportunity, provide excellent service to your customers that is hard to forget.

You may not have control over the product or its branding but you do control the customer’s shopping experience and service. From finding your website, navigating it, ordering a purchase, and taking feedback and follow-ups.

This can be done by providing great product pages, powerful descriptions, videos, infographics, even writing informational blog posts so the customer doesn’t need to go anywhere else for research. Make checkout and buying simple and easy.

Personalize confirmation emails, and messages that don’t seem like automated messages, perhaps sending thank you emails as follow-ups.

Another solution is by creating a strong social media presence. Social media marketing is a powerful tool, but primarily it is a means of communication. Businesses can use these interactive platforms to directly reach out to their customers and gain a larger audience to cater to.

Problem Number 5: The Right Supplier

Finding the right supplier is tough especially when it comes to the dropshipping business. Suppliers need to be reputable, fulfill your site’s orders, provide quality products and are trustworthy.

It is not uncommon to find fraudulent suppliers that ship cheap products in hopes of earning a quick buck. A good supplier is a tall order to fill in which is what poses the dilemma.

Start your search by making a list of local suppliers you may already know. You could also use dropshipping supplier directories. Supplier directories list various companies to choose from. Some options include Worldwidebrands.com and Salehoo.com. Be sure to conduct a thorough check before signing a contract. It doesn’t hurt to ask for a trial period before committing for a longer time.

Or, you can automate the complete process by trusting a reliable dropshipping platform that can help you with finding trending products, trustworthy suppliers, and automated order fulfillment. Sell The Trend is an AI-Powered dropshipping platform that can save you a lot of time and money. You’ve got more important things to do than worrying about your suppliers, order fulfillment, and shipments, don’t you?

Moreover, Sell The Trend can also help you spy on your competitors, build targeted Facebook Audience, create ad copies, and video ads for a higher conversion rate.

Dropshipping is a growing business that largely depends on the capability of the business owner. Some issues can come up but overcoming these problems is what differentiates a successful business from a failed venture.

Home » Page 51

Winning Product Fridays Episode 93

Winning Product Fridays Episode 93Winning Product Fridays is back in your life! Promote this 3 in 1 Eco-Friendly Multi-function Magic Unlimited Silicone Sponge Scrubber to your audience today. Features black nylon scraper, tight seal, short bristles for stubborn messes and longer bristles for delicate dishes. 3-in-1 silicone sponge that combines a scrubber, scraper and squeegee all in one. Bacteria and odor resistant, durable, non-porous and hygienic. Will never tear, break or smell! This brush is Selling on over 9 Popular Stores. ? Add this winner today using our One-Click Push To Store feature!

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How to Stand Out When Dropshipping?

How to Stand Out When Dropshipping?The key to standout when dropshipping is knowing your market and specializing in a specific product niche, creating the best user experience by good SEO practices and non-generic images, and showing value and care in your services. Standing out is a tall order to fill, and when in the dropshipping business, it determines the level of success a certain website achieves.

Dropshipping is on the rise and isn’t slowing down any time soon. Considering the sheer number of businesses that often opted to adopt these business models it comes as no surprise that the competition is tough. The only way to solidify your stance and gain traction and sales in the dropshipping business is by standing out.

There are several reasons why you may not be seeing much sales- the audience may not be visiting your site, if they are they may not be shopping from your platform, etc. Various motives push customers away from clicking the ‘Buy Now’ button on your site. Here are a few pointers to help stand out when dropshipping-

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Specialized Product Niche

Most successful dropshipping e-commerce retailers have one aspect in common- they have a narrowed down product niche. The more specific and specialized the inventory, the more successful the dropshipping platform tends to be.

Say, if you decide to sell candy. You want to sell candy sold all over the country to satisfy all types of sweet teeth- rock candy, sour candy, taffy, licorice, etc. The problem here is that even something as small and common as candy has a lot of variety, sellers, types, and in general varying logistics to consider. On the other hand, if you decide to not just sell candy but a particular category, let’s say sour candy, you will be able to pool all your resources and focus on one niche product.

A common assumption among businesses is that narrowing their focus limits their consumer base and that will cost them sales and customers. When in fact the opposite is true. Specializing allows effective communication with customers and increases the chances of traffic that comes to your website turn into customers. Focusing on a narrowed product-specific niche helps stand out from the competition and compete in a smaller pool.

If you’re just starting in a dropshipping venture you are probably unaware of your customer base’s preferences, and that’s okay. Once you start gaining experience you will be able to identify the segment of products your customers like to focus on or what brings in the most profit to your business. The next step is to position your business to focus exclusively on those set customer needs and add value to that segment. You will be amazed to see how high the conversion rates will start to skyrocket even at premium prices.

The key here is- if you take everyone to be your customer, then no one is. Specialization makes it easier to stand out and differentiate yourself from your competition. It also lets you prioritize customers and their needs making them feel valued.

Marketing and SEO

The next key to success and to stand out while drop shipping is being able to attract traffic to your website. The amount of traffic a website receives determines the visibility level, the number of potential customers, and how distinctly your business stands out in the god light. This is done through marketing and SEO.

Marketing and SEO let your consumer base know that your store is out there and makes an overall better user experience for your visitors. This can be done by looking into paid advertisement, diversifying outreach through multiple forms of a platform like different social media applications, email marketing, guest blogging, sponsorships, etc.

This step is especially crucial in the starting few months to a year after the launch of a new website when your business is unknown to most. It can also help to stand out if you feel that you are not getting the traffic your site deserves.

SEO has become the norm for all websites, not just e-commerce ones, for generating relevant traffic. Without practicing optimization strategies you most likely will not be able to rank well in search engine result pages and the users will find it harder to see the links to your site.

There are several DIY SEO resources and guides available online. Moz’s ‘Beginner’s Guide to SEO’ is particularly handy. SEOBook is another great resource that posts detailed blogs and is home to a paid private community for SEO professionals.

Using these tools you can easily optimize your website by practicing linking, cross-linking, off-page SEO, on-page SEO, blogging, and guest blogging among various other proven tactics to generate more organic traffic. Optimization of the website design itself is equally important as the optimization of the content to improve the user experience.

Combined with SEO, employing marketing strategies is also essential to drive sales and clicks to your website. Along with online marketing tools, many blogs provide useful marketing tips like HubSpot Blog, QuickSprout, and Copyblogger.

Another aspect of marketing and SEO that relates directly to the success of a dropshipping website is the product images that are displayed. When it comes to e-commerce outlets images matter more than any other website. The visitors inspect all visuals very keenly before deciding to purchase products online. Naturally, posting generic product images isn’t going to help sales or the customers.

In dropshipping, the products along with their details, description, and image are supplied to distributors (that’s you). The problem with this is that the same image is circulated to your competitors as well. As a customer, it becomes tricky to differentiate and compare between two dropshipping vendors and decide where to buy it from.

A drop shipper that puts in a little more work by taking their own photographs, or giving products a sense of scale by adding objects, or customizing the products so they stand out from the test of the generic images is bound to perform better than its competition.

Offer Exceptional Service

In the end, retail business- done either in a physical store or through a virtual dropshipping site- boils down to the service provided to its customers. The Internet has been transparent for the most part, but the rise in social media and virtual stores and the trend of posting reviews has taken customer care and customer service to the next level. If you don’t treat your visitors well, word gets out and word gets out fast.

Having satisfied and happy customers is the best form of marketing. As is true for all businesses, making a sale to a satisfied customer is much easier than convincing a new prospect to buy something. Thus, to stand out make providing exceptional service and prioritizing customer service your main concern.

Connect through social media or post-sale email follow-ups. Take feedback, address criticisms and fallbacks, provide assistance wherever necessary, etc.

Final Word

Success in dropshipping does not come overnight. It takes time, effort, and patience. With a global market in the billions, dropshipping provides a ton of opportunities for business owners, when done right. It is important to follow the keys and stand out from the rest of the competition to see real conversion rates bloom. Remember to know your business, practice good marketing, and prioritizing customers.

In a nutshell, you must find a product that your targeted audience really needs in their lives. Something that makes things easier for them. Sell The Trend comes with an AI-Based Nexus Research Machine that identifies hot and trending products before they hit the market. Dropshipping business has become quite saturated and your success largely depends on the type of product you choose to sell.

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