The global dropshipping market reached a valuation of $365.67 billion in 2024 and is expected to grow at a compound annual growth rate (CAGR) of 22.0% between 2025 and 2030. If you want a piece of this lucrative market, finding winning products is a must. However, many dropshippers struggle with selecting profitable items, resulting in wasted marketing budgets and disappointing sales.

That’s where Sell The Trend steps in. We equip dropshippers with cutting-edge tools and precise market insights, enabling them to effortlessly identify profitable products that customers genuinely want. With our help, you can confidently select high-demand items, boosting your conversion rates and gaining a competitive advantage—even if you’re just getting started.

Let’s go over the 12 free methods that you can immediately use to find profitable products for your dropshipping store in 2025.

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How to Find Winning Products?

A winning product is something customers genuinely desire and are actively purchasing—it solves a real problem or taps into a popular trend. To find such products, you need reliable methods to research current market demand, customer interest, and competition levels.

The most effective method is tapping into proven market research tools like Sell The Trend, which provides in-depth analytics on trending products, store performance, and competitor insights. Other methods include using social platforms such as TikTok, Pinterest, and Instagram, where consumer engagement metrics indicate a product’s popularity.

Additionally, marketplaces like AliExpress, eBay, and Etsy offer valuable sales data and customer reviews, helping you quickly pinpoint products with high demand, reliable suppliers, and solid profit margins.

Combining these strategies maximizes your efforts to choose products that customers actively seek, significantly improving your odds of dropshipping success.

12 Ways to Find Winning Products in 2025

1. Sell The Trend 

Sell The Trend is an all-in-one product research tool, a product finder for dropshipping, that allows you to find winning products. You can also integrate Sell the Trend with your store or create a complete store directly using Sell The Trend. Once you find dropshipping products you like, it only takes one click to import that product from Sell the Trend to your dropshipping store. 

Features

• TikTok Explorer – Find trending products on the hottest social network in the world.  See accounts that are posting viral TikToks and grab their product ideas.
• Local Shipping – you can find suppliers that have local warehouses in different target destinations. Some examples are Germany, the Czech Republic, Poland, Spain, etc. Because the item location and shipping destination are the same, shipping will not take a long while. 
• Store Intelligence – Just enter an ecom store’s URL and gain access to their monthly revenue, traffic sources, winning products & apps they use to increase their sales. 
• Integration – you can integrate Sell the Trend with Shopify or WooCommerce. Right now, these are the only two dropshipping platforms that they work with.  But as mentioned earlier you can also build a store using the platform, so there is no need for a separate ecom platform.
• Trend Explorers – you can explore platforms and marketplaces to find winning products. These are Shopify, AliExpress, Amazon, and CJDropshipping & Tiktok.

Pros

• They offer dropship courses to help you succeed.
• You can find suppliers located in your target market.
• You can easily find hot and trending products without doing a lot of work or research.

Cons

• There is no free plan, but there is a free trial available.

How to Find Winning Products with Sell the Trend 

All it takes to find winning products on Sell the Trend is to go to the NEXUS tab and choose either HOT or TRENDING. 

As you can see from the picture above, the Galaxy LED light projector sold over 16,000 units for $24.76. It made over $400,000 in sales. The same goes for the rest of the products on this page. 

With Sell the Trend, you do not have to do manual research. The machine algorithm behind the tool does all the work for you.

All you need to do is pick a product from the list, select a niche,  or type the keyword of the product you want to sell and click the search button.

2. TikTok

To find winning products on TikTok, you must go to its advertising site. Although TikTok is a social media entity, it has entered the marketplace arena and is now one of the most dominant marketplaces in the world.

It also has a strong marketing or advertising presence, and it is where you will find products that people react to positively. 

Please note that you cannot find products for dropshipping here, as the ads are from retailers like you. However, you can find winning dropshipping products based on the performance of the ad, which is crucial for creating a successful dropshipping business.

Features

• Analytics – with TikTok ads, you can view the availability of the product in which regions, the brand name (if any), the number of likes, comments, and click-through rate of the ad, and many more.  
• Ad Creative – the platform allows you to view the ad creative, even if it is a video. As such, you can get ideas on how to run your ads for your products. Should you decide to sell the same product, you now at least know what kind of marketing works well for it. 
• Keywords – the TikTok ad platform will show you what keywords the advertiser used. It is an important factor in making your product appear in search results, not only on TikTok but other search engines, too. 

Pros     

• The ad platform is easy to use to find products to dropship.
• You have access to many stats that help you determine if it is a winning product.
• You will get ideas on how to market specific products.

Cons

• You may be limited to your region only; TikTok is not like Facebook where you can access content worldwide.

How to Find Winning Products with TikTok 

Once you are on the TikTok ad platform, you have an option to type the keyword of the product you want to validate. You will see something like this: 

Below each ad is a button that says SEE ANALYTICS. Click that, and you will see this: 

It is on this page where you can now assess if the product you are looking at is a winning product or not.

As you can see from this example, its CTR is in the top 12%, which means that people who see this ad click it. 

There are also 2,000 likes for this ad, but no comment. In this case, I would say that we need to keep on looking. In TikTok, I can say that a winning product has a high CTR, a high number of likes, and a high number of comments.

3. Pinterest 

Pinterest is one of those weird social media platforms. There is not a lot of commenting going on here, but there is useful information for dropshippers on this platform, especially for identifying profitable dropshipping niches.

Pinterest is one common way how to get products for dropshipping. 

Pinterest is a social media board. Remember when you were in school and there was a literal board where people posted announcements? Pinterest is like that, albeit digital. Each post you make is a pin, similar to pinning papers on literal boards.   

Features

• Saving and Sharing – users can save your pins or share them on their boards. Because of this, there is a likelihood that a product can go viral. It is also how you will come across winning products on the platform. 
• User Base – believe it or not, there are 445 million Pinterest users. Most of these are bloggers looking for traffic to their websites. There are also many sellers here, including manufacturers who share their product images and videos with users.    
• Stats and Metrics – you can view the stats of the pins, and it is how you can determine if a product is worth selling or not.

Pros

• It has millions of users; most of these are entrepreneurs. 
• You can view the product descriptions (get ideas on how to write yours).
• The pins have links to the product’s selling platform (you can contact the seller for more details). 

Cons

• It is not as socially active as other social media sites; it is rare for people to comment on pins.  

How to Find Winning Products with Pinterest

On the home page, type your product keyword, and you will see something like this: 

From here, you can choose an image. Click it, and you will see this: 

Now, you can see the stats of this product. As you can see from this screenshot, there are six comments here, which allow you to learn more about the product. 

In addition to this, you can also make use of the other stats and information on the pin. Take a look at this: 

From here, we can see that this “pinner” or user has more than 15,000 followers. That says a lot of things, right?

You can check out that pinner’s page to see more ideas. Please note that the more followers a pinner has, the more likely that the product has a demand. 

For this particular pin, you can see from the top that this product is available on ToysAce in Pinterest, which you can visit to find more details.

Although there are stats here that we cannot see (like re-pin stats and share stats), the follower count can at least give us ideas on what to dropship.

4. Instagram

Instagram to find winning dropshipping products? Really? Instagram used to be a place for social media influencers, but it has now evolved into a platform for sellers, too.

Here, you will find not only people showing their skills or their looks but also people who sell products. 

For instance, I have seen some folks who share videos of their fishing activities—these are people who sell fishing lines, rods, etc. If you look for influencers like this, I am sure you will find great dropshipping product ideas. Many successful dropshipping stores leverage Instagram to identify winning products and showcase their potential profitability.

Features

• Instagram Shopping – you can shop on Instagram and use it as a baseline to decide if a product has a market or not.
• No Geographical Limit – unlike TikTok, there is no limit to the content you can access; you can access international posts and videos on Instagram regardless of where you are located. 

Pros

• There are over 2 billion active Instagram users.
• The stats can help you find winning products.
• You can see different marketing approaches.

Cons

• There are too many users; it can be difficult to narrow your search.

How to Find Winning Products with Instagram 

To start looking for products, type the name of the product you are looking for. What you will see in the results are the names of Instagram users. It looks like this:

 

It is up to you now to choose a user, and it will look like this: 

From here, you can scroll through their posts one by one. Then, you can check the stats of that post.

In this example, we can see that the lipstick product has over 2,000 likes. We can also see that several people expressed support for this product.

If we scroll up a little, we can find out about what this product is about.

You can do this for any niche. It is just time-consuming if you ask me. However, it guarantees you that there is a demand for this lipstick—specifically, many people love this lipstick shade. Overall, Instagram will not tell you how to find products to dropship or sell.

Instead, you will have to make assumptions about how viral a product has become.

5. AliExpress

 

If you are looking for where to find best-selling dropshipping products, look no further than AliExpress. AliExpress is the main source of products for many dropshippers, so it makes perfect sense to look for winning products here. It is a marketplace, but it can also function as a dropshipping product finder.

Scrubbing AliExpress is one of the best methods for finding a good product to drop ship, and I can share it with you today. Currently, there are over 100 million products listed on the site.

There was a time when AliExpress had a best-seller category like Amazon. It was easy to view random products that had the highest sales.

You cannot do that anymore today, but there is a simple way how to find winning dropshipping products on the platform.

Features

• International – all sellers here ship to hundreds of countries. In addition, you will also find winning products located outside of China. These are suppliers who operate warehouses in various countries. 
• Product Volume – with over 100 million products listed on the platform, it is virtually impossible not to find a product that fits your niche. The products are also super affordable, which makes it more reasonable to order the items before listing them in your dropshipping store. 
• Shipping Options – the platform has a tie-up with many shipping carriers. As a seller, you can offer multiple shipping options to your customers. Most sellers in AliExpress also offer free shipping, but this method can take up to 60 days to complete the delivery.  

Pros

• Millions of products to choose from.
• Almost all sellers support the dropshipping model.
• Prices are affordable. 

Cons

• The sales data can be misleading as this includes numbers for wholesale and not just retail. 

How to Find Winning Products with AliExpress

Finding a winning product on the platform could not be easier. All you need to do is type the keyword and wait for the results. You will see something like this: 

As you can see, each thumbnail has stats about the product. The very first one has over 10,000 units sold, which tells us that this product is in high demand. The rating is also a factor, and this particular drone (the first one) has a rating of a little over 4 stars.

Click on a thumbnail, and you will see this: 

This is where you will find the number of people who “loved” this item, the number of units sold, the rating, how many people left a review, and more.    

Do this several times, and list down the links or URLs of the product pages for the ones that you like. Before long, you now have a list of winning products for your dropshipping store.

6. eBay

eBay, like Amazon, is an excellent place to find winning products to dropship because of its size and credibility within the global car accessories market. I will show you how to find a dropshipping product in a bit. 

eBay has been around for a long time, and it has a strong and positive reputation. Reviews are authentic, and there is a thing called “watch count,” which is an important factor that we will look into.  

Features

• Demand Metrics – the product pages immediately show you the demand for the product, like rating and number of items sold.
• Watch Count – this number tells us how many people are watching the product. These are people following the listing to see the development in the auction/bidding status of the item. 
• No Branding – unlike Amazon, eBay does not ship the item. It means that you can probably work out a deal with the eBay seller to dropship the items. 

Pros

• The stats you see are credible.
• Lots of product categories that allow you to narrow your search. 
• Easy to view stats in the search results.

Cons

• Unlike Amazon, eBay has no bestseller list.

How to Find Winning Products with eBay 

Begin your search by typing the keyword in the search box. Here is an example: 

From here, you can immediately see the stats of the product. The two key metrics I would look at are the number of ratings and the actual star rating, plus the number of items sold. Keep scrolling until you find something that has a lot of sales, then click that listing. 

Here is an example of the product page:

The two things you want to see here are the number of items sold and the number of people who watched the item. These two metrics are key indicators of product demand. From our screenshot, we can say that there is a massive interest in this portable Bluetooth speaker, and then we can look for suppliers for the same or a similar product in AliExpress.

7. Facebook Marketplace 

The Facebook Marketplace is where you can find winning Shopify products. The people who post on the Facebook Marketplace are likely Shopify sellers because you can integrate your Shopify store with the Facebook Marketplace.

Features

• Worldwide – you can access products based on countries, regions, and cities. This allows you to find winning products only for specific markets that you want to sell to.  
• Min-Max Price – there is a toggle bar at the left side of the panel where you can enter minimum and maximum prices for our search. This option can help you search for winning products within a specific price range.
• Date Listed – there is an option to show listings based on the last 24 hours, seven days, or the last 30 days.

Pros

• Global product search. 
• Lots of product categories.
• Optional filtering options.

Cons

• There aren’t many product stats to see.

How to Find Winning Products with Facebook

The first step is to type the product keywords in the search box, and you will see something like this: 

Next, click on an item that grabs your attention. In this case, I will click on the first item. Here it is:

From here, there is little to see. The only metric we can use to validate if it is a winning product or not is the seller’s rating. Here is an example:

 

From time to time, you will come across products that have a link to their online selling platform. If you do, you may find yourself on Amazon or Shopify, and it is how you can further investigate if this product is worth dropshipping or not.

8. Google Trends

Google Trends is a keyword research tool, not a product research tool. It tells you the popularity of a search term, or a keyword, over time. For instance, you can use Google Trends to gauge the interest level in the baby products market, which is a robust and growing sector driven by increasing demand for safety and quality among parents. Essentially, Google Trends tells us the interest level of people for a specific term. 

Features

• Filters – you can narrow your search per country or worldwide
• Timeline – you can do your research as far back as 2004. What I recommend is the last 12 months or the past 90 days. 
• Suggested Keywords – the tool will show you related keywords that have a breakout, or keywords that are trending on Google Search.  

Pro

• To tool is so easy to use and interpret.
• You can do a comparison of different keywords.
• You will get data from Google Search, the biggest search engine in the world. 

Cons

• There is no other data but the search interest score.

How to Find Winning Products with Google Trends

To use Google Trends, type the keyword and then hit EXPLORE. Once the results are in, make adjustments to the filters. Here is an example: 

To interpret this data, it is important to understand what the Y-axis numbers mean. The numbers to the left are from 0 to 100. These numbers represent the interest score. A perfect score of 100 means that there is significant interest in that keyword for that particular period. 

What you want are products that have a consistent trend score of at least 50—it means that there is a regular influx of searches for that keyword, and if people are searching for that keyword, it means that there is a demand for it. 

9. Thieve.Co

Thieve is a product research tool that works like a dating app helping you discover winning products in various niches, including pet supplies. It will show you products, and you have to swipe left or right based on what you feel about them. It is like Tinder where you swipe left if you do not want the profile on your screen. 

Features

• Chrome Extension – if you use a desktop, you will find the extension helpful. You can go to online stores and if the product in that store is in the database of the Thieve platform, the app will automatically give you an option to save it for later viewing. 
• Supplier Database – this product research tool has a database of suppliers. If there is a winning product that you like, you can contact that supplier and make arrangements.
• Image Search – if you have a product image and you want to know who the supplier is, you can upload that in the tool and it will show you a list of suppliers who have the same product or something similar.    

Pros

• They offer a free account.
• The tool can create advertising copy for your products.
• There are many suppliers in the system’s database that you can work with. 

Cons

• There is no transparency about the price of their services.

 How to Find Winning Products with Thieve.Co

All it takes to find winning products is to click on the SWIPES link on the website’s menu. Then, you will see this:

    

From here, you can either click on the X button or the LOVE icon. If you click LOVE, this product will be on your list, and there is an option at the bottom right to learn more about it. 

  After clicking the product link, this is what you will see: 

It is now up to you to decide if this product is worth your time or not. As you can see, it has stats like reviews, the number of items sold, and a link to the AliExpress supplier.

10. Etsy

Etsy is a huge marketplace where you can find tons of unique, hand-crafted items. You can also use Etsy not only as a store but also as a dropshipping product research tool. Although Etsy has a strong policy against mass-manufactured products, there is a loophole in this rule: they allow print-on-demand products.

Print-on-demand (POD) is a business model where you design a “blank” product, and then place an order from a supplier once a customer orders from you. On Etsy, you will find tons of ideas on what dropshipping products have a huge demand, particularly in the POD niche. 

Features

• Product Uniqueness – Etsy is one of the few marketplaces where you can get bright ideas. It is not a place for mass-producing products and, as such, you can get inspiration from the items that you see here. 
• Categories – Etsy has several product categories that you can browse. The categories allow you to drill down your search based on your niche. 
• Stats – each product page gives you the data you need to determine if it is a winning product. Some examples are review count, review score, and review comments.  

Pros

• This marketplace is where you can get real ideas because all items here are unique.
• You can see the supplier in the listing (if the seller is doing POD).
• You can dropship Etsy products; just talk to the seller to make arrangements.

Cons

• No in-depth analytics.

How to Find Winning Products with Etsy 

To find a winning product on Etsy, type the keyword in the search box and hit search. Once you see the results, just keep scrolling until you find a product you like. 

Here is an example: 

From here, you can immediately see which ones are the best sellers. You can tell that by looking at the number of reviews. 

Click on a thumbnail, and you will see something like this: 

It is on this page where you can see more data about the product. I suggest that you go through the reviews to find out what people say about it. In addition, the top right section will also tell you if the product is in demand or not.

11. Walmart

The last on our list is Walmart, a giant grocery chain that went online and is probably one of the biggest competitors of Amazon. Walmart is not exactly a marketplace like Etsy or Amazon, but there are many items here that can give you ideas of what winning products to dropship.  

Features

• Product Categories – Walmart pretty much has it all, so you will get a good grasp of what items are in demand. Use this knowledge to your advantage to find winning products.    
• Tags – the listing has a tag of whether it is a best seller or not. This tag allows you to easily assess the product’s market strength. 

Pros

• Walmart’s primary customers are in the US; you can get a good idea of what US customers want.
• It carries thousands of kinds of products.  

Cons

• Not a lot of data to go by or analyze.

How to Find Winning Products with Walmart

To find a winning product in Walmart, type your product keyword, and hit the yellow search icon. You will see something like this: 

Next, click on an item that catches your attention and reviews the details. Here is an example: 

There are three important sections that we need to look into. The first one is the number of people who bought his item recently, which is at the top right. 

Second, if the product is tagged as a “popular pick” or “best-seller,” then you have a winning product. Lastly, check the review score and the review count. I also recommend that you read the reviews to learn more about what the customers loved about it.     

12. SaleHoo

SaleHoo is primarily a supplier directory, and from my experience, most of the suppliers they have on the database are the same sellers in AliExpress.

The one big difference that SaleHoo makes is that they have a vetting process. They verify the sellers and this eliminates the occurrences of fraud.

Features

• Supplier Directory – the supplier directory has over two million products from 8,000 suppliers. All these suppliers are reliable, as SaleHoo has a standard on which suppliers to approve in their database.
• Market Research Labs – this is the tool that allows you to find winning products. With it, you will see supply and demand, average selling price, profit margins, etc.
• Member Forum – there is a dedicated forum for dropshippers. You can ask questions about dropshipping, feedback for your store, tips on how to succeed, etc. Essentially, you can benefit from the expertise, successes, and failures of other SaleHoo members.

Pro

• There is an option for lifetime membership.
• Over two million products in their database.
• More than 8,000 suppliers to work with.

Cons

• You cannot access the Market Research Labs without upgrading.

How to Find Winning Products with SaleHoo

To find winning products in SaleHoo, just type a keyword in the search box and you will see this:

From here, you can toggle the filters, such as the supplier type, the location of the seller or product, and others. Then, you can click on the product that catches your eye.

Since many products will match your keyword, you need to open these pages one by one and review them. On each product page, you will see details like:

• The seller’s years in business.
• How long they have been on SaleHoo?
• Their location.
• Their dropship policies.
• Shipping standards and rates.

You also have the option to send them a message. This feature is great because you can ask them questions about packaging, special shipping options, etc. Finally, once you get the answers you need, you can decide whether to add this product to your store or not.

Why Is Finding a Winning Product Important?

A winning product is your key to success in dropshipping. One problem I see with many dropshippers is this: they fall in love with a product, build a dropshipping store, and then they sell these products. 

The result? No sales or poor sales.  

Why? It is because no one is interested in what they offer. The way they choose their products is through their personal feelings, not through sales numbers and customer demands. I can say, from experience, that one of the worst things you can do as an entrepreneur is to make emotional decisions instead of informed decisions. 

To explain further, below are the key benefits of finding winning products: 

1. Guaranteed Demand

A winning product has a guaranteed demand; the numbers from the winning product finder say it, and the people want it. If you go to social media sites and notice  (like if you discover a TikTok dropshipping review) that a product has more than a million views, it tells you that people are interested in it. If there is interest, there have to be buyers, right?  

2. Reduced Financial Risk

Although dropshipping is not a financially risky business, marketing is. Just imagine if you advertised on Facebook or TikTok for a product that nobody wants. People will not watch your ad, let alone click it.

You would be spending hundreds of dollars on marketing and not generating revenue. Although you did not spend money on inventory, you surely lost money on marketing.

3. Faster Business Growth 

Your business will only grow if you make sales. Revenue is the nutrient that every business needs. Winning products almost always guarantee that there is a market out there waiting to pay for what you offer. 

It takes time to find a winning product, but I can tell you right now that it is worth it. Starting your dropshipping business this way is much more practical than through trial and error. There are many dropship ideas, but not every idea will make it big. Finding a winning product is crucial for setting up a profitable dropshipping business.

How to Find a Good Dropshipping Product: Characteristics of Profitable Dropshipping Products

Just what is a winning product and what are its characteristics? In this section, I will not show you examples of hot drop shipping products, but rather the qualities of profitable dropshipping products that you should be looking for. 

There are five qualities or characteristics of a winning product. These are:   

• The product has a proven sales record.
• People are talking about it.
• There are reliable suppliers you can trust.
• The product is of high quality and has a great design.
• The product solves a problem. 

Let us go through them one by one. 

1. The product has a proven sales record

A winning product has sales. Identifying profitable products to sell is crucial, as there is no other way to categorize an item as a winning product if it hasn’t won yet.

How much sales should be looking at? 

There is no single answer to this because products vary in price. For example, a toy katana may only be worth $3, but if it sold over a thousand units, who are we to say that $3,000 is not enough to classify it as a winning product? 

What matters here is that there is product movement. If a product you are looking at has little to no sales, then it only means no one is interested in it. 

The exception, of course, is if it is a new product that has barely seen the light of day. It is why I would also say that you must also look at the product’s potential, not just its historical sales.  

2. People are talking about it  

Products make it big in the market for two reasons: good marketing and social buzz. Marketing is expensive, and as a dropshipper, you want to sell products that are already in the mind of people. you want other markets to spend money to produce viral dropshipping products, not you. 

The trick here is to find products that people are talking about online and align with current market trends. Here are a few ways to do it: 

• Facebook comments.
• Instagram shares and likes.
• TikTok product demos by influencers.

If you sell a product with no or little current social significance, it is you who will carry the burden of getting this product to the eyes of buyers. 

You would need to spend a lot of money to do this.  However, this kind of expenditure is the last thing that should be on our minds as dropshippers—especially during start-up.  

3. There are reliable suppliers you can trust

Even if the product you are looking at is great, it does not make sense if you cannot find a reliable supplier. I have tested many suppliers from China before, and my experience is not nearly as good as I expected.

I am not saying that Chinese suppliers are bad. All I am saying here is that we should not expect all suppliers to meet our expectations. It is why I always tell dropshippers to test, test, and test suppliers. 

Surely, you will spend money. However, it is better to do it this way and know who you can trust and rely on rather than get burned later on. Bad suppliers can bring down your business quickly—before you know it, you have refund requests left and right. 

Choose a product where:

• The supplier ships the accurate items.
• The supplier provides fast shipping services.  

Some suppliers ship the wrong products. For example, a supplier may send a blue phone case instead of the red one you ordered. This is bad for business, and I don’t think I need to elaborate on that. 

In addition, your supplier must offer fast shipment, or at least offer several shipping options. I know that once the supplier has handed over the item to the carrier, the speed of shipping is no longer in his hands. 

At the very least, a supplier must pick, pack, and ship an order in as little as two days. In my experience, some suppliers take a week to pack the item! Imagine that—a week lost to packing the goods! 

4. The product is of high quality and has a great design

The only way to test product dropshipping is to order them yourself. You know a good product if you see it, but do not be carried away with great photography. Order the product and see the quality for yourself. 

If it is bad, I do not recommend that you sell it. One can argue here that even bad products sell thousands of units on Amazon, such as fake chargers. 

Yes, you can sell low-quality products, provided that your goal is to reach out to low-budget markets, which I do not recommend. 

Your margins as a dropshipper are very low, so what you want to do is to sell mid-range to high-quality products where you can make a decent profit. 

For all you know, the people who sell low-quality goods on Amazon are the manufacturers themselves, not dropshippers. These are companies that have FBA accounts with Amazon. It does not make any sense to compete against them.

In addition, customers who bought your low-quality products will not buy from you again. What you want to do is to have repeat customers—or customers who will highly praise your products and share their experience on social media.

5. The product solves a problem

A winning product solves a problem. People spend money to solve a problem. Sometimes, it is a problem that they did not realize until they saw your commercial.

This problem does not have to be technical or physical. Sometimes, it is mental or emotional. For example, you can sell products that teach toddlers numbers or letters. You can also dropship winning products that solve the problem of boredom, such as toys.

There is always a problem that you can solve in any niche. It is only a matter of finding products that solve these problems. As such, I strongly recommend that you ask yourself: what problem is this product solving? 

6. The product has a reasonable price

Some products may meet the checkboxes above, but these products may be too expensive. Today’s market has changed. People expect affordable products; they are no longer looking for extravagance.

What price is reasonable for dropshipping? There is no single answer to this, but there is a principle we call market equilibrium. It is a point where your desired price as a seller is the same as what consumers are willing to pay for.

Here are some steps to take to find the right price:

• Find competitors selling the product.
• Check if the product, at that price, is making sales.
• Determine how much you must pay your supplier for the same product.
• See if you can add a reasonable profit to it and still be able to compete.

Let me give you an example. Here is a photo of a product from a supplier:

Now, here are some similar products on Amazon:

As you can see, the price for Amazon products is much higher than what you will pay the supplier. If you look at the number of reviews, you can also conclude that people are buying it.

If you pay $42 to the supplier and sell your item for $75, your product is reasonably priced, and you can make a profit.

7. The product is profitable

Concerning tip number 6, a winning product must be profitable. The consensus is that you must make at least 20% in profit margin.

Profit margin is the percentage of what you earn from the item. Using our dumbbell product example earlier, we can calculate the product margin as follows:

• Capital for the dumbbell is $42.
• We will sell it for $75.
• Our gross profit is $33.
• We divide $33 by $42, and we get 0.44.
• We multiply 0.44 by 100, and we get a profit margin of 44%.

A profit margin of 20% is reasonable, given the fact that as dropshippers, we do not pay rent for our warehouse, and we also do not pay for our inventory. Just keep in mind that to be profitable, you must have money left after paying all your expenses.

8. The product is easy to ship

Many dropship gurus may tell you that furniture is a winning product because it offers high profit margins. However, there is a caveat to this: shipping cost and shipping time.

Furniture is heavy, and therefore expensive to ship. I am not saying that you should avoid shipping furniture altogether. It’s just that you have to consider the shipping cost.

Light products ship faster and cheaper. To some degree, you can even offer shipping for free and just cover the shipping cost from your profit.

Here are the disadvantages of expensive shipping:

• They usually tend to ship longer.
• Consumers avoid high shipping costs.
• You cannot shoulder the shipping costs as they are too expensive.

In addition to this, I also advise you to avoid dropshipping fragile and morally and legally questionable items. Here are some examples:

• Ceramics
• Drinking glasses
• Bottles
• Breakable figurines
• Sex toys
• Batteries and toys with chemicals

Breakable items are a headache. Even if you mark them as fragile, shipping couriers do not care. Although the supplier will take accountability for it, you cannot help how your customer would feel. You will just end up dealing with refunds.

The same thing applies to legally questionable items. They can be held in customs, or they may be banned in a country and the customer will not receive the product. In this case, this is your financial liability.

9. The product has mass appeal

Mass appeal does not mean you should not go niche. It only means that the product has to be recognizable and that many people would be interested in it.

Here is a product that has mass appeal:

This toy has mass appeal because anyone who sees it may develop an interest. It is a remote-controlled helicopter that people can buy as a gift.

The helicopter drone is also easy to market. It solves the problem of boredom, and it provides entertainment not only to children but to the whole family.

Opposed to this is a product that has no mass appeal. Here is an example:

As you can see, people who see an advertisement for a bonsai cutter are not likely to be interested. Surely, there is a market for people who grow bonsai plants, but that market is small.

Again, going niche is not wrong. However, niche products, such as bonsai paraphernalia, do not have a huge market. In addition, once a bonsai enthusiast has purchased a bonsai cutter from you, do you think he will buy it again? Not likely.

For a deeper dive into what makes a winning product check out our video on this topic.

How to Use AI to Find Winning Dropshipping Products

In this section, I will show you how you can use Sell the Trend for AI dropshipping products. Sell The Trend is a premium dropshipping winning products finder. The first step is to create a free account and then head on to your dashboard.

It looks like this:

From this page, type the keyword in the product search box and hit SEARCH. The keyword I am using here is “girls’ leggings.”

Here is the search result:

 

I will click on the PRODUCT RESEARCH tab to see more details. This is what we get:

Now, let us analyze whether this is a winning product or not based on the data and tips I provided earlier.

1. The product has a proven sales record

The total revenue of this product is $199,748. That, I can say, is a good sales record. Even if we go to Amazon, we can see that a product like this has a demand.

Here is a screenshot from Amazon:

As you can see, the first product has a review count of over 19,000. This number does not refer to the number of units sold, but the reviews only. So, m we can say that this product has a lot of sales.

2. People are talking about it

How would you know if people are interested in a product? One way to do it is by going to Instagram and searching for the keyword.

Here is an example:

 

I highlighted a hashtag in the screenshot. As you can see, #leggings have over 12 million posts! From here, we can conclude that yes, people are talking about this product.

You can also click on Instagram posts and see how the public reacted. Here is an example:

Highlighted at the bottom of this screenshot is the number of likes, which is over half a million. Many of these people who clicked the like button a target consumers.

3. There are reliable suppliers you can trust

It is not uncommon for many dropshippers to use AliExpress as their supplier source. We will do the same for this demonstration. Have a look at this:

There is a huge variety of selections, with prices as low as $1.79. It is now only a matter of choosing a reliable supplier, and there are a few in this screenshot.

Just take a look at the number of items sold and the star rating for each item, and you will find many suppliers that you can trust. For example, the third thumbnail is a legging that sold over 10,000 units. The review is 4.7 stars.

If we click on that product, this is what we see:

The supplier offers fast delivery, quality assurance, returns, and price adjustment. We can also see that the leggings come in many colors and sizes, which means you can cater to a wider market.

As far as reviews go, the product has more than 2,400 reviews with a total score of 4.7. We can say that yes, this product has a reliable supplier.

4. The product is of high quality and has a great design

For product quality, it would be a smart move if you order the product yourself. For our particular example, we can say that quality is not a big issue, considering that a pair of leggings is for daily wear and that it is not subjected to heavy kind of use.

As far as design goes, we have seen earlier that it is trendy. You can also take a look at the photos from the buyers, and then conclude there.

Here is an example:

 

5. The product solves a problem

Does a pair of leggings solve a problem? Yes, it does. It solves two problems:

• Heat – leggings are great for the summertime.
• Fashion – leggings are flexible, not only in terms of material but also in terms of fashion sense. You can use it for yoga, gym, or just for daily wear.

In this regard, you can position this product in many angles in your ads. You can target people going to the gym, or people who are looking for something they can wear casually every day.

6. The product has a reasonable price

The price for our leggings is $4.74. This price, however, is a discounted price, which means we need to contact the seller and see if they can give us this same price 100% of the time.

On Amazon, leggings sell for $14 to $27. As such, we can say that our product is reasonably priced. In addition to that profitability is not an issue.

Here is the calculation:

• We buy the product for $4.74.
• We sell it for $12.99.
• Our gross profit is $8.25.

In this case, our profit margin is 174%. If we sold 100 of these products in a month, our gross profit would be $825, which is more than enough to pay for the software we use in our dropshipping store.

Finally, the two other remaining factors are shipping and mass appeal. For shipping, this product is not breakable. It is not expensive to ship. Some suppliers will even offer shipping for free.

For mass appeal, this product will to a lot of women. You can also target many countries, not just the United States.

Frequently Asked Questions

1. What is a winning product?

A winning product is an item that generates high demand and consistent sales in an online store. Such products typically solve a specific problem, align with trending interests like the rapidly growing global pet care market, and have reliable suppliers. Winning dropshipping products are also easy to market, ensuring steady profitability.

2. What is the most profitable item to dropship?

The most profitable items to dropship usually include niche-focused, lightweight, and trending products such as pet supplies, beauty accessories, fitness gear, or smart gadgets. The best dropshipping products sell easily, offer high profit margins, and can be sourced reliably from trusted suppliers.

3. How do you check if a product is a winning product?

To confirm if a product is winning, use product research tools like Sell The Trend, analyze customer engagement across social media platforms, and review sales data on marketplaces such as AliExpress or Amazon. Successful products typically have numerous positive reviews, strong sales figures, and consistent demand in multiple successful dropshipping stores.

4. How do you create a winning product?

To create a winning product, start by identifying a market need, improving upon existing best-sellers, or combining features from trending items. Next, validate your idea by testing it in your online store, gathering customer feedback, and adjusting the product accordingly. Effective marketing and clear differentiation are also essential to making your product stand out.

5. What are the characteristics of a winning product?

Winning products typically have high market demand, proven sales records, mass appeal, reliable supply chains, and attractive profit margins. Additionally, they are easy to ship, solve practical problems, align with current trends, and have positive customer feedback, making them ideal candidates for profitable dropshipping.

6. How do you come up with a winning product?

To find winning products, you must do a lot of research on social media sites and marketplaces to determine if your drop shipping ideas have a demand. It is a lot of hard work, and I would recommend that you use a program like Sell the Trend to make it easier for you.

Summary: Ways to Find Winning Products in 2025

Finding a winning product is the backbone of building successful dropshipping stores. The right product not only boosts sales but also strengthens your competitive position, reduces financial risks, and helps your online store thrive in a crowded market.

Rather than guessing or relying on intuition, use proven strategies—such as leveraging powerful product research tools like Sell The Trend, and analyzing data from popular platforms like TikTok, Pinterest, Instagram, and AliExpress.

By following the methods outlined above, you can confidently identify profitable dropshipping products, aligning your offerings with real customer demands and current market trends. Ultimately, dedicating time and effort to thorough product research ensures long-term success, steady growth, and increased profitability for your dropshipping business in 2025 and beyond.