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Starting and scaling a dropshipping business isn’t easy. With endless products, platforms, and marketing strategies, it’s easy to feel overwhelmed. But what if you could tap into insights from over 100,000 dropshippers and e-commerce entrepreneurs who’ve already faced the same challenges?
I’m Rush, founder and CEO of Sell The Trend—one of the most popular all-in-one dropshipping platforms. For the past five years, I’ve had a front-row seat to the successes (and failures) of countless online store owners. And today, I’m sharing exactly what I’ve learned so you can start and grow a profitable dropshipping business.
Let’s dive into the strategies that work.
Q: “How do I find products that don’t blow up for a week and then die off?”
The secret to consistent sales is simple: focus on evergreen products. These are products that people need or want all year long—not just during holiday seasons or viral trends.
Why Evergreen Products Matter:
Examples of Evergreen Products:
? Pro Tip: Use Sell The Trend’s Expert Selections to discover handpicked evergreen products with proven sales potential.
Bonus Strategy: Branding Increases Perceived Value
Want to stand out and charge more? Brand your products.
While testing our Facebook Ads Explorer, I discovered a beauty product that stood out because the seller added custom branding. Even if they simply photoshopped a logo onto the product, it instantly elevated its perceived value.
? Pro Tip: Contact suppliers on AliExpress to add your logo to products. Branded products look more professional and allow you to charge higher prices.
Q: “I found a product that’s selling, but how do I scale without ruining my ads?”
Scaling a product is exciting, but it can also be risky. One wrong move and your profitable campaign can fall apart. Here’s how to scale safely and smartly.
? Pro Tip: Offer deals like “Buy 2, Get 1 Free” or bundle-related products to increase revenue per order.
Q: “I feel like I’m doing everything right, but I still can’t make any sales. Help!”
If you’re getting traffic but no sales, the issue usually comes down to one of two things:
Problem #1: You’re Selling the Wrong Product
Example: I spotted a handheld nebulizer on Sell The Trend. I don’t know much about nebulizers, but I do know that if I had trouble breathing, I’d want one. This product solves a real problem, making it easier to sell.
? Pro Tip: Focus on products that solve problems. Wants are harder to sell than needs.
Problem #2: Your Website Looks Untrustworthy
If your store looks unprofessional, visitors won’t trust you with their credit card.
Fix:
? Pro Tip: First impressions matter. Keep it simple, clean, and user-friendly.
Q: “How can I use email marketing if I don’t have any subscribers?”
Email marketing is still one of the most powerful ways to drive sales—but you need subscribers first.
? Pro Tip: Start collecting emails from Day 1. Email subscribers are more likely to buy again, costing less than new customers.
Q: “How can I make more money without increasing my ad budget?”
Scaling doesn’t always mean spending more. It’s about making more per sale. Boost Profits with These AOV Hacks:
? Pro Tip: Small tweaks to your pricing strategy can increase your revenue without increasing your ad spend.
Now let’s dive even deeper into the advanced strategies that successful dropshippers use to grow and scale their stores. These insights are based on lessons learned from working with over 100,000 entrepreneurs using Sell The Trend to build profitable e-commerce businesses.
Q: “How do I know if my Facebook ads are working, or if I’m just wasting money?”
It’s easy to burn through your budget on Facebook if you’re not careful. But with the right strategy, Facebook ads can become your most powerful sales tool.
Key Strategies to Run Profitable Facebook Ads:
? Pro Tip: Scaling isn’t about spending more—it’s about spending smarter. Let your data guide every decision.
Q: “What do I do when my trending product stops selling?”
Every product has a lifecycle. Trends fade, but smart dropshippers stay ahead by constantly testing and expanding.
Strategies to Keep Sales Flowing:
? Pro Tip: Don’t rely on a single product. Build collections of related products to create more opportunities for sales.
Q: “How do I get customers to buy again after their first purchase?”
One-time buyers are great, but repeat customers are gold. Email and SMS marketing are the easiest ways to bring them back.
Retention Marketing Strategies:
? Pro Tip: Acquiring a new customer can cost 5–7x more than selling to an existing one. Focus on retention to grow profits.
Q: “How can I make more money from each customer without raising prices?”
The answer: Bundling and Upselling.
How to Maximize Customer Spend:
? Pro Tip: Use SellShop’s built-in upsell tools to automate upsells and bundles.
Q: “How can I make my store look more professional?”
First impressions matter. If your website doesn’t look trustworthy, visitors won’t buy—no matter how great your product is.
Key Elements of a High-Converting Website:
? Pro Tip: Use SellShop’s conversion-optimized templates designed by professionals to build trust and boost sales.
Q: “Should I only use Facebook Ads to grow my store?”
No! Relying on one platform is risky. Diversify your marketing to reduce risk and reach more customers.
Other Marketing Channels to Explore:
? Pro Tip: Start small on new platforms and scale what works. Don’t put all your eggs in one basket.
Q: “How do I know when to stop selling a product?”
Not every product will be a winner. The key is knowing when to pivot.
Signs It’s Time to Move On:
? Pro Tip: Set clear testing budgets and deadlines before launching any product. Don’t get emotionally attached.
We’ve covered a lot of ground so far—everything from finding evergreen products to scaling ads and maximizing profits. Now, let’s bring it all together with a clear roadmap to help you take action and build a successful dropshipping business.
Step 1: Find Winning Products
Step 2: Build a Trustworthy Store
Step 3: Launch and Test Ads
Step 4: Scale Smartly
Step 5: Boost Average Order Value (AOV)
Step 6: Retain Customers
Step 7: Diversify Your Marketing
? Pro Tip: Set realistic goals and track your progress. Growth takes time, but consistent action leads to results.
? Pro Tip: Dropshipping isn’t about overnight success—it’s about consistent testing, learning, and improving.
Building a profitable store takes effort, but the right tools can make your life a lot easier.
Essential Tools to Grow Your Store:
? Pro Tip: Using all-in-one tools saves you money and time compared to juggling multiple apps.
Conclusion: Your Roadmap to Dropshipping Success
Building a successful dropshipping business isn’t easy, but it’s possible when you follow the right strategies.
Let’s recap the most important lessons:
By following these proven strategies, you can build a business that doesn’t just make money—but one that grows sustainably.
Ready to Launch and Scale Your Store?
? Start Your FREE Trial with Sell The Trend and get access to the exact tools used by successful dropshippers to find winning products, run profitable ads, and automate their stores: Start Your Free Trial
Don’t just dream about success—take action and make it happen.
Here’s to your success,
Rush
Founder & CEO, Sell The Trend
